StretchLearn Course
The pricing math, route logic, and contract structures that separate a $60K side hustle from a $500K company.
Course Overview
Most lawn care startups die not from a lack of customers but from underpricing and windshield time that eats every billable hour. This course teaches the operating math behind a healthy crew, the contract structures that smooth seasonal revenue, and the upsell ladder that turns a $45 mow into a $3,000 annual account. Every module ends with numbers you can plug into your own market.
Learning Outcomes
Calculate a defensible man-hour rate that covers labor burden, overhead, and a 20 to 30 percent net margin
Design dense routes that push drive time below 15 percent of paid hours and lift revenue per truck-day
Structure annual and seasonal maintenance contracts that bill level-pay across the off-season
Evaluate equipment purchases using payback period, hourly operating cost, and replace-versus-repair thresholds
Build a maintenance-plan upsell ladder that raises average account value and customer lifetime
Run a weekly scoreboard of jobs-per-day, revenue-per-hour, and gross margin to steer the business
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Move from guessing a price per lawn to a man-hour rate built on labor burden, overhead, and target profit. Learn the production-rate method and how to bid a property in two minutes.
Drive time is unpaid time. Learn to cluster customers, sequence stops, and measure revenue per truck-day so each route earns more without longer hours.
Smooth the feast-and-famine of seasonal work. Structure annual agreements, level-pay billing, and renewals that lock in revenue before the season starts.
Buy machines that pay for themselves and turn basic mowing accounts into full maintenance plans. Master payback math, hourly operating cost, and the upsell ladder.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.