StretchLearn Course

Design landing pages that turn visitors into action

Above-the-fold layout, persuasive copy, CTAs, and trust signals — the design behind pages that convert.

Beginner9 hr 30 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This beginner course teaches the craft of conversion-focused landing page design, not just how a page looks but how it persuades a specific visitor to take one action. You will study the frameworks marketers use daily (AIDA, PAS, message match, attention ratio, Cialdini's principles of persuasion) and the named tools and benchmarks behind them. Every lesson pairs a principle with a concrete, numbers-backed technique you can apply to a real page.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Structure an above-the-fold hero with a clear value proposition, supporting subhead, and single primary CTA

Write message-matched copy that maintains scent from ad to page using AIDA and PAS frameworks

Place and design calls to action that respect a 1:1 attention ratio and stand out by contrast

Add visual trust signals (testimonials, logos, guarantees, security badges) that reduce conversion friction

Design and order page sections to guide a visitor from headline to conversion

Plan a valid A/B test with a single variable, a primary metric, and an adequate sample size

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What a Landing Page Is and the Job It Does

Understand how a landing page differs from a website, the single-goal principle, and the metrics that define success. You will define your page's one conversion goal.

3 lessons

Landing Pages vs Websites: One Page, One GoalContent · 45 min

Preview Enabled

The Metrics That Define a Landing PageContent · 45 min

LMS Access

Defining Your Goal, Audience, and OfferContent · 45 min

LMS Access

Module 2

Module 2: The Above-the-Fold Hero

Design the first screen that decides whether visitors stay. You will build a hero with a value proposition, subhead, CTA, and supporting visual.

3 lessons

Why the First Screen Decides EverythingContent · 45 min

LMS Access

Writing a Value Proposition and HeadlineContent · 50 min

LMS Access

Hero Layout: Copy, CTA, and Supporting VisualContent · 50 min

LMS Access

Module 3

Module 3: Persuasive Copy and Calls to Action

Write copy that maintains scent and persuades, and design CTAs that get clicked. You will apply AIDA, PAS, message match, and attention ratio.

3 lessons

Message Match: Keeping the Scent from Ad to PageContent · 45 min

LMS Access

Copywriting Frameworks: AIDA, PAS, and BenefitsContent · 50 min

LMS Access

Designing the Call to ActionContent · 50 min

LMS Access

Module 4

Module 4: Trust, Friction, and Testing

Add credibility, remove friction, and learn to test and improve a page. You will design trust signals, audit friction, and plan a valid A/B test.

3 lessons

Trust Signals and Social ProofContent · 50 min

LMS Access

Reducing Friction and DistractionContent · 45 min

LMS Access

A/B Testing and Continuous ImprovementContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

landing page designconversion rate optimizationcall to actionabove the foldA/B testingtrust signalsvalue propositionweb design