StretchLearn Course

Turn Klaviyo into your store's quietest, highest-paid salesperson

Four flows, predictive segments, SMS and A/B testing, built step by step with real e-commerce numbers.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Klaviyo drives roughly a third of e-commerce email-and-SMS revenue from automated flows rather than one-off campaigns, yet most stores ship a single broken welcome email and stop. This course rebuilds your account the way a high-performing brand runs it: connected data, four core flows, predictive segments, an SMS layer, and an A/B testing habit. Every lesson uses real Klaviyo metrics, named integrations, and worked numbers you can copy straight into your store.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Connect Shopify and your other data sources to Klaviyo and confirm event tracking with the Activity Feed

Build the four core flows: welcome, abandoned cart, post-purchase and winback, with correct triggers and delays

Create predictive segments using CLV, churn risk and expected next-order date

Layer SMS onto email flows with quiet hours and TCPA-compliant consent

Run flow and campaign A/B tests and read statistical significance before declaring a winner

Audit deliverability and benchmark your placed-order rate against Klaviyo's e-commerce data

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Connecting Your Store and Reading the Data

Wire Klaviyo to Shopify, confirm events are flowing, and learn the metrics and account anatomy every later decision depends on.

3 lessons

Integrating Shopify and Verifying Event TrackingContent · 45 min

Preview Enabled

Account Anatomy: Lists, Segments, Flows and CampaignsContent · 45 min

LMS Access

Metrics That Matter and How Klaviyo Attributes RevenueContent · 45 min

LMS Access

Module 2

Module 2: The Four Flows That Make the Money

Build welcome, abandoned cart, post-purchase and winback flows with correct triggers, delays, filters and offer logic.

3 lessons

The Welcome Series and Abandoned-Cart FlowContent · 45 min

LMS Access

Post-Purchase Flows That Build LoyaltyContent · 45 min

LMS Access

Winback Flows for Lapsed CustomersContent · 45 min

LMS Access

Module 3

Module 3: Segmentation and Predictive Analytics

Build behaviour-based segments, use Klaviyo's CLV, churn-risk and next-order predictions, and personalise with dynamic content.

3 lessons

Building Segments from Behaviour and PropertiesContent · 45 min

LMS Access

Predictive Analytics: CLV, Churn Risk and Next OrderContent · 45 min

LMS Access

Dynamic Content and PersonalisationContent · 45 min

LMS Access

Module 4

Module 4: SMS, A/B Testing and Deliverability

Add a compliant SMS layer, run statistically sound A/B tests, and keep your sending reputation healthy.

3 lessons

Adding SMS to Your Flows CompliantlyContent · 45 min

LMS Access

A/B Testing Flows and CampaignsContent · 45 min

LMS Access

Deliverability, Sender Reputation and AuditingContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Klaviyoemail marketingabandoned cartmarketing automatione-commerceSMS marketingsegmentationA/B testing