StretchLearn Course

Run Influencer Campaigns That Actually Convert — and Land the Brand Deals You Deserve

Real frameworks for creator selection, campaign briefs, rate negotiation, FTC compliance, and ROI measurement — whether you are a brand or a creator.

Preview Curriculum Back to Catalog

Intermediate8 hr 54 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Influencer marketing has moved well past hype into a measurable, scalable channel — but most brands overpay for vanity metrics while most creators underprice their work. This course fixes both. You will master creator selection using engagement benchmarks and audience-fit criteria, write briefs that get on-brand content without killing creative, and track ROI past impressions. On the creator side you will build a professional media kit, set rates grounded in real CPM data, and run outreach sequences that result in signed contracts.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Select influencers using engagement-rate benchmarks, audience overlap analysis, and brand-fit criteria

Write campaign briefs that protect brand standards while giving creators the creative latitude that drives authentic content

Set and negotiate influencer rates using CPM, CPE, and flat-fee frameworks appropriate to each tier

Build a professional creator media kit with the sections brands prioritize during shortlisting

Measure campaign ROI using tracked links, promo codes, earned-media value, and platform analytics

Draft FTC-compliant disclosures and secure usage rights without derailing the creator relationship

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Finding and Evaluating the Right Creators

Learn how to define your creator criteria, read past follower counts to assess real influence, and build a shortlist that genuinely matches your campaign goals.

3 lessons

Tiers, Niches, and the Follower-Count TrapContent · 40 min

Preview Enabled

Audience-Fit Analysis and Creator ShortlistingContent · 42 min

LMS Access

Discovery Tools, Databases, and DIY SearchContent · 38 min

LMS Access

Module 2

Module 2: Campaign Briefs, Contracts, and FTC Compliance

Write briefs that produce on-brand content, structure agreements that protect both parties, and navigate FTC disclosure rules without damaging creator relationships.

3 lessons

Writing a Creator Brief That Gets Great ContentContent · 45 min

LMS Access

Contracts, Usage Rights, and Exclusivity TermsContent · 48 min

LMS Access

FTC Disclosure Rules and How to Apply Them Without FrictionContent · 37 min

LMS Access

Module 3

Module 3: Rates, Negotiation, and Measuring ROI

Understand how influencer rates are calculated, negotiate fairly using market data, and measure campaign performance beyond vanity metrics.

3 lessons

How Influencer Rates Are Set and What They Should BeContent · 50 min

LMS Access

Negotiating Deals Without Damaging the RelationshipContent · 43 min

LMS Access

Measuring Campaign ROI Beyond ImpressionsContent · 52 min

LMS Access

Module 4

Module 4: Building a Creator Business That Brands Want to Work With

Grow from occasional brand deals to a professional creator business with a compelling media kit, strategic pitch process, and sustainable income model.

3 lessons

Building Your Media Kit: What Brands Actually Look ForContent · 46 min

LMS Access

Pitching Brands: Outreach That Gets RepliesContent · 44 min

LMS Access

Pricing Your Work, Structuring Packages, and Building Recurring RevenueContent · 49 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

influencer marketingcreator economybrand dealscampaign strategymedia kitinfluencer ratesFTC disclosuresocial media ROI