StretchLearn Course

Turn HubSpot Marketing Hub into a funnel that captures, nurtures and proves itself

Contacts, forms, landing pages, automated workflows, social and attribution, built step by step with real inbound numbers.

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most teams buy HubSpot Marketing Hub, import a contact list and send a few one-off emails, leaving the real engine, lifecycle stages, workflows and attribution, switched off. This course rebuilds your portal the way a disciplined inbound team runs it: clean contact data, forms and landing pages that capture leads, automated nurture workflows, coordinated social and email campaigns, and multi-touch attribution that proves what works. Every lesson uses real HubSpot terminology, named tools and tiers, and worked numbers you can apply directly in your own portal.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Configure contact properties, lifecycle stages and lists so every record carries the data your reporting depends on

Build forms, pop-up CTAs and landing pages that capture leads and feed them into HubSpot

Create automated nurture workflows with enrolment triggers, delays, if/then branches and goals

Design and send marketing emails to active lists, then read the open, click and bounce metrics correctly

Schedule and publish coordinated social posts and connect them to campaigns

Build dashboards and apply HubSpot's multi-touch attribution models to measure true campaign impact

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The HubSpot Foundation: Contacts, Properties and Lifecycle

Set up the contact database, properties, lifecycle stages and lists that every later workflow, email and report depends on.

3 lessons

How HubSpot Organises Data: Records, Properties and ObjectsContent · 45 min

Preview Enabled

Lifecycle Stages and Lead StatusContent · 45 min

LMS Access

Lists: Active versus Static and Smart SegmentationContent · 45 min

LMS Access

Module 2

Module 2: Capturing Leads: Forms, CTAs and Landing Pages

Build the forms, calls-to-action and landing pages that convert anonymous traffic into known contacts inside HubSpot.

3 lessons

Forms and Progressive ProfilingContent · 45 min

LMS Access

Calls-to-Action That Move People ForwardContent · 45 min

LMS Access

Landing Pages and Thank-You PagesContent · 45 min

LMS Access

Module 3

Module 3: Nurturing with Email and Workflows

Turn captured contacts into qualified leads with marketing email and automated nurture workflows that branch on behaviour.

3 lessons

Building and Sending Marketing EmailsContent · 45 min

LMS Access

Automated Nurture WorkflowsContent · 45 min

LMS Access

Lead Scoring and Notifying SalesContent · 45 min

LMS Access

Module 4

Module 4: Social, Campaigns and Attribution Reporting

Coordinate social and email under campaigns, then use dashboards and multi-touch attribution to measure real impact.

3 lessons

Scheduling and Publishing Social ContentContent · 45 min

LMS Access

Organising Work with CampaignsContent · 45 min

LMS Access

Dashboards and Multi-Touch AttributionContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

HubSpotinbound marketingmarketing automationlead nurturinglanding pagesemail marketinglifecycle stagesattribution reporting