StretchLearn Course

Scale a product with experiments, not guesses or a big budget

The funnel model, metric hierarchy, and high-tempo testing loop real growth teams run to find scalable, repeatable growth

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Growth hacking is not a bag of viral tricks; it is a disciplined experimentation process that Sean Ellis, Brian Balfour, and the teams at Dropbox, Airbnb, and Slack used to find scalable, repeatable, sustainable growth. This course gives you the funnel model, the metric hierarchy, the experiment cadence, and the channel and loop frameworks that real growth teams run, with named tools, real benchmarks, and worked examples. You will leave able to map your funnel, find the leakiest stage, write a proper experiment, and read the result without fooling yourself.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Map a product's growth using the AARRR pirate-metrics funnel and locate the constraint stage

Choose a North Star metric and supporting input metrics that capture real customer value

Run a weekly growth experiment loop using a hypothesis, an ICE-scored backlog, and documented learning

Diagnose and improve activation by defining and engineering an aha moment toward a habit moment

Build acquisition and retention loops, including viral loops with a measurable K-factor

Read experiment results honestly using minimum sample size, statistical significance, and segmentation

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Growth Hacking Really Is

Build an accurate model of growth hacking as a process, meet the AARRR funnel, and define the metric hierarchy that keeps the work honest.

3 lessons

Growth Hacking Is a Process, Not a TrickContent · 45 min

Preview Enabled

The AARRR Pirate-Metrics FunnelContent · 45 min

LMS Access

Picking a North Star MetricContent · 45 min

LMS Access

Module 2

Module 2: The Experiment Engine

Turn growth into a high-tempo process: a steady idea backlog, ICE prioritisation, well-formed experiments, and honest result reading.

3 lessons

Building a High-Tempo Experiment LoopContent · 45 min

LMS Access

Writing Hypotheses and Scoring With ICEContent · 45 min

LMS Access

Reading Results Without Fooling YourselfContent · 45 min

LMS Access

Module 3

Module 3: Acquisition and Activation

Find channels that fit your product and engineer the aha moment that turns a curious signup into an activated user.

3 lessons

Finding Channels With the Bullseye FrameworkContent · 45 min

LMS Access

Engineering the Aha MomentContent · 45 min

LMS Access

Conversion and Landing Page ExperimentsContent · 45 min

LMS Access

Module 4

Module 4: Retention, Referral, and Growth Loops

Make growth compound by retaining users, building viral and content loops, and assembling a defensible growth model.

3 lessons

Retention: The Foundation of Real GrowthContent · 45 min

LMS Access

Viral Loops and the K-FactorContent · 45 min

LMS Access

Growth Loops and Putting It All TogetherContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

growth hackinggrowth experimentationAARRR funnelNorth Star metricactivationretentionviral loopsproduct-led growth