StretchLearn Course
From Merchant Center verification to Target ROAS bidding and price positioning, with real attributes and worked margin math.
Course Overview
Google Shopping is won in the product feed long before the auction. This course walks you from Merchant Center verification and feed specification through Standard Shopping and Performance Max campaign builds, bidding strategy choice, and price-positioning tactics. Every lesson uses named tools, real attribute requirements, and worked ROAS and margin math you can apply to a live store the same day.
Learning Outcomes
Set up and verify Merchant Center with the required business and shipping configuration
Build a product feed that passes specification checks and maximizes title and attribute coverage
Diagnose and resolve disapprovals and feed errors using the Diagnostics and Needs Attention reports
Structure Standard Shopping and Performance Max campaigns around margin and search intent
Choose between Manual CPC, Maximize Clicks, and Target ROAS bidding based on conversion data
Position prices competitively using price benchmarks, price competitiveness, and bestsellers reports
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Set up the account, claim and verify your store, and configure the business settings that every product inherits.
Create, submit, and optimize the product data that decides which searches you appear in.
Build Standard Shopping and Performance Max campaigns structured around margin and intent.
Choose bid strategies, read competitive price signals, and optimize for profit over time.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.