StretchLearn Course

Run Google Search Ads That Win the Right Clicks at the Right Cost

Master keyword intent, match types, account structure, Quality Score, responsive ad copy, Smart Bidding, and conversion tracking for lead gen and e-commerce.

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Beginner9 hr 45 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Google Search ads capture people at the moment they are actively looking to buy, which is why they convert better than almost any other channel, but beginners routinely waste budget on broad keywords, weak ad copy, and broken tracking. This course teaches the modern Google Ads playbook end to end: keyword research and intent, the three match types and search terms, account and campaign structure, Quality Score, responsive search ads, Smart Bidding strategies, and conversion tracking that feeds the algorithm clean data. Every lesson uses real interface settings, named tools like Keyword Planner and Google Tag, and worked numbers so you can launch and optimize with confidence.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Research keywords by search intent and group them into tightly themed ad groups

Apply broad, phrase, and exact match correctly and control spend with negative keywords

Structure an account and campaign that is easy to optimize and report on

Diagnose and raise Quality Score across expected CTR, ad relevance, and landing page experience

Write responsive search ads and extensions that lift click-through and conversion rate

Choose a Smart Bidding strategy and set up conversion tracking that reports true cost per conversion

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: How Search Ads Work and Keyword Research

Understand the Search auction and Ad Rank, then research keywords by intent and group them into tight themes before you spend a dollar.

3 lessons

How the Search Auction and Ad Rank Decide Your PositionContent · 45 min

Preview Enabled

Keyword Research With Intent and Real NumbersContent · 50 min

LMS Access

Grouping Keywords Into Tight Ad GroupsContent · 45 min

LMS Access

Module 2

Module 2: Match Types, Negatives, and Account Structure

Control exactly which searches trigger your ads using match types and negative keywords, all inside a clean account structure.

3 lessons

Broad, Phrase, and Exact Match DecodedContent · 50 min

LMS Access

Negative Keywords and the Search Terms ReportContent · 45 min

LMS Access

Account Structure That Stays ManageableContent · 45 min

LMS Access

Module 3

Module 3: Quality Score, Ad Copy, and Landing Pages

Earn higher Quality Score by aligning expected CTR, ad relevance, and landing page experience, and write responsive ads that convert.

3 lessons

Quality Score and Its Three ComponentsContent · 50 min

LMS Access

Writing Responsive Search Ads That Get ClicksContent · 55 min

LMS Access

Ad Extensions and Landing Pages That ConvertContent · 45 min

LMS Access

Module 4

Module 4: Bidding, Conversion Tracking, and Optimization

Track conversions accurately, choose a Smart Bidding strategy, and run a disciplined optimization routine that lowers cost per acquisition.

3 lessons

Conversion Tracking: The Foundation of EverythingContent · 55 min

LMS Access

Smart Bidding: Choosing the Right StrategyContent · 50 min

LMS Access

Optimization, Metrics, and Scaling What WorksContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Google AdsPaid SearchPPCKeyword ResearchMatch TypesQuality ScoreSmart BiddingConversion Tracking