StretchLearn Course

Run Performance Max Campaigns That Turn a Profit, Not a Loss

Master conversion tracking, asset groups, audience signals, value-based bidding, creative, and the PMax reporting that actually controls where your budget goes.

Preview Curriculum Back to Catalog

Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Performance Max is Google's goal-based, AI-driven campaign type that serves a single asset group across every Google inventory at once, which makes it powerful and easy to lose money on. Beginners hand Google a budget, a few headlines, and no conversion strategy, then wonder why spend goes to brand traffic or junk placements. This course teaches the modern PMax playbook end to end: conversion and value-tracking setup, asset group architecture, audience signals, budget and bid strategy, creative requirements, and the limited-but-real reporting you actually have, all with real interface settings, named tools, and worked numbers.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Set up conversion tracking and value-based bidding so Performance Max optimizes for profit, not clicks

Architect asset groups by product, margin, or theme to control where budget flows

Build audience signals and search themes that accelerate the learning phase

Choose and configure the correct bid strategy and tROAS or tCPA target for your goals

Produce a complete, policy-compliant asset set that wins across every Google channel

Read PMax-specific reporting, scripts, and brand exclusions to diagnose and fix wasted spend

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: What Performance Max Is and the Tracking It Demands

Understand how PMax serves across every Google channel and why nothing works without correct conversion and value tracking set up before launch.

3 lessons

How Performance Max Actually Spends Your MoneyContent · 45 min

Preview Enabled

Conversion Tracking That Tells the TruthContent · 55 min

LMS Access

Value-Based Bidding and Profit GoalsContent · 50 min

LMS Access

Module 2

Module 2: Asset Groups: Architecture, Signals, and Search Themes

Build asset groups that control where budget flows, then feed PMax audience signals and search themes to speed up and steer the algorithm.

3 lessons

Designing Asset Groups That Control SpendContent · 50 min

LMS Access

Audience Signals: Pointing the AlgorithmContent · 45 min

LMS Access

Search Themes and Steering Where You CanContent · 45 min

LMS Access

Module 3

Module 3: Budget, Bidding, and the Launch Sequence

Choose the right bid strategy and budget, respect the learning phase, and launch PMax in a sequence that protects your money while the algorithm learns.

3 lessons

Budget and the Learning PhaseContent · 45 min

LMS Access

Bid Strategies and Targets in PracticeContent · 50 min

LMS Access

A Safe Launch SequenceContent · 45 min

LMS Access

Module 4

Module 4: Creative, Reporting, and Controlling the Black Box

Build a complete, high-rated asset set, read the limited PMax reporting you actually have, and use scripts and brand exclusions to stop wasted spend.

3 lessons

Building a Winning, Compliant Asset SetContent · 50 min

LMS Access

Reading the Reporting You Actually GetContent · 50 min

LMS Access

Brand Exclusions, Scripts, and Ongoing ControlContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Performance MaxGoogle AdsPMaxAsset GroupsAudience SignalstROASSmart BiddingConversion Tracking