StretchLearn Course

Turn the Display Network into a channel that recovers lost buyers and finds new ones

Audience segmentation, banner creative, frequency capping, and cross-network retargeting — built step by step for beginners.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Display advertising reaches over 90% of internet users across more than two million sites, yet most beginners waste budget on the wrong placements and audiences. This course teaches the exact account structure, audience-building, creative, and bidding decisions that turn the Google Display Network and remarketing into a profitable, full-funnel channel. You will leave able to launch a remarketing campaign, layer in prospecting audiences, and read the reports that prove it worked.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Structure a Display and remarketing account by funnel stage with clean campaign and ad-group naming

Build and size remarketing, custom, in-market, and affinity audiences in Google Ads and GA4

Design responsive display ads and uploaded banners that pass policy and hold a strong CTR

Set frequency caps, placement exclusions, and content suitability controls to stop wasted spend

Choose bid strategies and tCPA/tROAS targets appropriate to view-through and assisted conversions

Diagnose and optimise campaigns using placement, audience, and conversion-path reports

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How the Google Display Network Actually Works

Understand the network, inventory, and auction that sit behind every banner, and where Display and remarketing fit in the funnel before you spend a cent.

3 lessons

The GDN, Inventory, and the Display AuctionContent · 45 min

Preview Enabled

Display vs Remarketing vs Performance MaxContent · 45 min

LMS Access

Mapping Display to the Marketing FunnelContent · 45 min

LMS Access

Module 2

Module 2: Building and Segmenting Audiences

Create the remarketing lists, custom audiences, and exclusions that decide who sees your ads and how often, using both Google Ads and GA4.

3 lessons

Tagging, Lists, and the Audience BuilderContent · 45 min

LMS Access

Audience Types: Affinity, In-Market, Custom, and MatchContent · 45 min

LMS Access

Segmentation, Exclusions, and LayeringContent · 45 min

LMS Access

Module 3

Module 3: Creative, Formats, and Policy

Build responsive display ads and uploaded banners that pass Google policy, fit every slot, and earn clicks across the network.

3 lessons

Responsive Display Ads and Banner SizesContent · 45 min

LMS Access

Creative Principles That Earn the ClickContent · 45 min

LMS Access

Policy, Disapprovals, and SuitabilityContent · 45 min

LMS Access

Module 4

Module 4: Frequency, Bidding, and Measurement

Cap exposure, pick the right bid strategy, and read the reports that prove Display and remarketing are working across the funnel.

3 lessons

Frequency Capping and Ad FatigueContent · 45 min

LMS Access

Bid Strategies for Display and RemarketingContent · 45 min

LMS Access

Measuring Across the Network: Reports That MatterContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Google Display Networkremarketingresponsive display adsaudience targetingfrequency cappingGA4 audiencesSmart Biddingretargeting