StretchLearn Course

Direct the machine like an art director

Structured prompts, locked style, on-brand sets you can actually ship

Beginner9 hr 45 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course treats AI image generation as an art-direction discipline, not a slot-machine. You will learn a repeatable prompt anatomy, control style with image references and seeds, hold a brand together across a whole set, and integrate generated assets into a professional pipeline through upscaling, retouching, and licensing checks. You leave able to brief, evaluate, fix, and ship AI imagery to a client standard.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Write structured prompts using a subject, medium, style, lighting, and parameter anatomy that produces predictable results

02

Direct style and consistency with image references, style references, and seed control across a multi-image set

03

Compare Midjourney, DALL-E 3, and Adobe Firefly and choose the right generator for a given brief and licensing need

04

Hold a brand together across generated imagery using palette, mood, and reference locking rather than hope

05

Repair and finish AI output through upscaling, inpainting, and retouching so it meets a print and screen standard

06

Integrate generated assets into a real design workflow with version control, licensing checks, and client-safe documentation

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: From Prompting to Art Direction

Why generating images and directing them are different jobs, how diffusion models actually respond to instruction, and the mindset shift from typing wishes to writing a brief.

3 lessons
The Difference Between Generating and DirectingContent · 45 min
Preview Enabled
How Diffusion Models Read a PromptContent · 45 min
LMS Access
The Brief Comes First: Defining the Image Before You TypeContent · 50 min
LMS Access
Module 2

Module 2: Prompt Anatomy and Style Control

The structured prompt as a craft skill: a reliable formula, the vocabulary that controls medium, lighting, and composition, and the parameters that steer the result.

3 lessons
The Prompt Formula: Subject, Medium, Style, DetailContent · 50 min
LMS Access
Directing Medium, Lighting, and Composition with WordsContent · 50 min
LMS Access
Parameters and Weights: Steering the OutputContent · 45 min
LMS Access
Module 3

Module 3: Style, Reference, and Brand Consistency

Moving from one-off images to a coherent body of work: choosing the right generator, directing with image and style references, and holding a brand together across a set.

3 lessons
Choosing Your Generator: Midjourney, DALL-E 3, and FireflyContent · 50 min
LMS Access
Directing with Image References, Style References, and SeedsContent · 55 min
LMS Access
Holding a Brand Together Across a SetContent · 50 min
LMS Access
Module 4

Module 4: Finishing and Integrating into a Real Workflow

Turning raw generations into deliverables: repairing flaws, upscaling for print and screen, fitting AI into a professional pipeline, and handling ethics, licensing, and client communication.

3 lessons
Fixing and Upscaling: From Generation to DeliverableContent · 50 min
LMS Access
Building AI into a Professional Design PipelineContent · 50 min
LMS Access
Ethics, Licensing, and Talking to ClientsContent · 45 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

AI art directiongenerative AIMidjourneyDALL-E 3Adobe Fireflyprompt engineeringbrand consistencyimage generation