StretchLearn Course
From decoding the FDD to your first 90 days behind the counter, the owner's playbook in plain numbers.
Course Overview
Franchising lets you launch a proven business in exchange for fees, a royalty, and the surrender of some independence. This course teaches you to read the legally mandated FDD, validate Item 19 earnings claims, model Item 7 startup costs and breakeven, and understand what a normal operating week actually looks like behind a brand. It is built for a first-time franchise buyer who wants to avoid the expensive, common mistakes.
Learning Outcomes
Interpret all 23 FDD Items and flag the disclosures that most often hide deal risk
Validate an Item 19 Financial Performance Representation against real franchisee interviews
Build a startup-cost and breakeven model from the Item 7 estimated initial investment table
Compare two franchise opportunities using royalty load, ad fund, and average-unit-volume benchmarks
Map your protected territory rights and the carve-outs that erode them
Plan a franchisee's first 90 days of operations, staffing, and royalty-reporting obligations
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
The legal and economic structure beneath every franchise, so you understand what you are really buying and what you are giving up.
The FDD is the most important document you will read before buying. This module makes its 23 Items legible and shows where risk hides.
Turn the FDD into a financial plan. Model the full startup investment, fund the deal, and forecast when the unit pays you back.
Lock down your territory rights, understand the obligations you are signing, and learn what running the unit actually looks like.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.