StretchLearn Course

Open a fitness studio that fills classes and stays open

Pricing, instructor pay, the lease, and retention systems that decide whether you make it

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks an aspiring or new studio owner through the four decisions that determine survival: how you price memberships, how you pay instructors without crushing margin, how you negotiate a lease you can actually afford, and how you keep members long enough to recover what they cost to acquire. Every module uses real software, real benchmark numbers from the boutique and big-box fitness industry, and worked examples from a recurring case studio.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Choose a membership and pricing model (unlimited, class packs, hybrid) and set prices using contribution-margin math

Calculate the studio break-even in member or class-visit terms and the capacity you must sell to clear it

Compare per-class, revenue-share, and salaried instructor pay models against real margin per class

Negotiate the key lease terms (base rent, NNN, TI allowance, free rent, escalators) that decide fixed cost

Drive retention above industry benchmarks by cutting first-90-day churn and lifting average member lifetime

Read the core studio KPIs (ARM, churn, LTV to CAC, class utilization) and act on them every week

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Membership Models and Pricing

Pick the membership structure and price points that fit your concept and city, using contribution margin rather than copying the studio down the street.

3 lessons

The Three Membership Models and Who Each FitsContent · 45 min

Preview Enabled

Pricing With Contribution Margin, Not GuessworkContent · 45 min

LMS Access

Break-Even: The Members You Must Sell to SurviveContent · 45 min

LMS Access

Module 2

Module 2: Instructors and Class Economics

Hire, schedule, and pay instructors with a model that keeps your best teachers loyal without turning every full class into a loss.

3 lessons

Hiring and Scheduling Instructors Who Fill RoomsContent · 45 min

LMS Access

Instructor Pay Models and What Each CostsContent · 45 min

LMS Access

Class Utilization: The Operating Number to WatchContent · 45 min

LMS Access

Module 3

Module 3: The Lease and the Build-Out

Find a viable location and negotiate the lease terms that set your single largest fixed cost for years to come.

3 lessons

Location and the Terms That Actually MatterContent · 45 min

LMS Access

Negotiating Free Rent and the TI AllowanceContent · 45 min

LMS Access

Equipment, Insurance, and Permits Before You OpenContent · 45 min

LMS Access

Module 4

Module 4: Member Retention and Studio KPIs

Keep members long enough to make money on them by cutting early churn, building community, and managing the studio by its numbers.

3 lessons

Retention Math: Churn, Lifetime, and LTV to CACContent · 45 min

LMS Access

The First 90 Days: Onboarding That Stops ChurnContent · 45 min

LMS Access

Running the Studio by the NumbersContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

fitness studioboutique fitnessgym businessmembership pricinginstructor paylease negotiationmember retentionstudio KPIs