StretchLearn Course

Build a community and a lead flow on Facebook without ads

Groups, organic Pages, and Live, run as one weekly system

Beginner9 hr 15 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This practical course teaches the organic Facebook playbook that still works after years of declining reach: a Page used as a content engine, a Group used as an owned community that the algorithm favours, and Facebook Live as the single highest-reach format on the platform. You will set up the assets correctly, learn the ranking signals that decide who sees your posts, and run a weekly system that turns attention into named leads. Every tactic is built for the free, organic side of Facebook, so it works whether your ad budget is zero or large.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Set up a Facebook Page and Group as a connected lead engine with correct linking, rules, and membership questions

Explain the Facebook feed and Groups ranking signals well enough to predict why a post does or does not get reach

Plan and post a weekly organic content mix that earns meaningful comments instead of dead likes

Run a Facebook Live that holds viewers and converts watch time into a clear next step

Capture leads from a free Group using membership questions, a welcome flow, and a soft pitch rhythm

Measure organic performance with Insights and a simple weekly dashboard, and adjust on the data

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Organic Facebook Actually Works Now

Why organic reach collapsed, why Groups became the exception, and the ranking signals you must design around before you post anything.

3 lessons

The Death and Survival of Organic ReachContent · 40 min

Preview Enabled

The Ranking Signals That Decide Your ReachContent · 45 min

LMS Access

Setting One Goal and Knowing Your AudienceContent · 40 min

LMS Access

Module 2

Module 2: Building the Page and Group as a Lead Engine

Set up your Page and Group correctly, connect them, and configure the rules, questions, and welcome flow that turn members into a managed pipeline.

3 lessons

Setting Up a Page That Earns TrustContent · 45 min

LMS Access

Creating a Group People Want to JoinContent · 50 min

LMS Access

Membership Questions and the Welcome FlowContent · 45 min

LMS Access

Module 3

Module 3: Content and Conversation That Earn Reach

Plan a weekly content mix built to spark comments, write posts that perform, and master Facebook Live as your highest-reach format.

3 lessons

A Weekly Content Mix Built for CommentsContent · 50 min

LMS Access

Writing Posts That Stop the ScrollContent · 45 min

LMS Access

Facebook Live: Your Highest-Reach FormatContent · 55 min

LMS Access

Module 4

Module 4: Turning Community Into Leads and Measuring It

Grow your community for free, convert engaged members into named leads without breaking trust, and measure the whole system with Insights and a weekly dashboard.

3 lessons

Growing the Group Without Paying for ReachContent · 45 min

LMS Access

From Engaged Member to Named LeadContent · 50 min

LMS Access

Measuring Performance and ImprovingContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Facebook Groupsorganic reachcommunity buildingFacebook Livelead generationFacebook Pagesocial media marketingengagement