StretchLearn Course

Make any product instantly understandable in 90 seconds

From a blank script page to a delivered, captioned explainer: the writing, the storyboard, the 2D animation, and the stock workflow that ships real client work.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

An explainer video makes a product or idea instantly understandable, and a good one is 60-90 seconds of tight script, clear 2D motion, and a confident voiceover. This course takes you from a blank page to a delivered, captioned MP4: you write to a word-count budget, storyboard against the script, animate with easing and anticipation instead of linear keyframes, and build a repeatable stock-asset pipeline from Envato, Storyblocks, and LottieFiles. Every lesson uses real tools, real timing numbers, and a worked SaaS example so a beginner can produce explainers that hold attention and close clients.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Write a problem-solution explainer script to a 150-words-per-minute timing budget

Storyboard and build an animatic that locks pacing before any animation

Animate clean 2D using easing, anticipation, and overshoot instead of linear keyframes

Source and license stock footage, music, and Lottie assets without legal risk

Record or direct a voiceover and cut it to a tight read with room tone control

Deliver a captioned, correctly-encoded MP4 and price explainer projects profitably

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What an Explainer Video Actually Has to Do

Understand the job an explainer does, the anatomy of the 60-90 second format, and the production pipeline so you never start a project blind.

3 lessons

The One Job of an Explainer VideoContent · 45 min

Preview Enabled

Anatomy of the 60-90 Second FormatContent · 45 min

LMS Access

The Production Pipeline End to EndContent · 45 min

LMS Access

Module 2

Module 2: Writing the Script That Carries the Whole Video

Master the explainer script: the word budget, the problem-solution arc, conversational voice, and the read-aloud timing test that locks pacing.

3 lessons

Writing to a Word BudgetContent · 45 min

LMS Access

The Problem-Solution Arc and Conversational VoiceContent · 45 min

LMS Access

The Read-Aloud Test and Locking the ScriptContent · 45 min

LMS Access

Module 3

Module 3: 2D Animation Principles for Motion That Reads

Learn the storyboard-to-animatic pipeline and the core 2D animation principles that make motion feel intentional instead of stiff.

3 lessons

Storyboarding and Building the AnimaticContent · 45 min

LMS Access

The Animation Principles That Matter MostContent · 45 min

LMS Access

Animating Cleanly in After Effects or a Template ToolContent · 45 min

LMS Access

Module 4

Module 4: Stock Assets, Voiceover, and Delivery

Build a legal stock-asset workflow, finish the voiceover and sound, and export a captioned MP4 you can price and deliver with confidence.

3 lessons

Sourcing and Licensing Stock AssetsContent · 45 min

LMS Access

Recording Voiceover and Finishing the SoundContent · 45 min

LMS Access

Captioning, Exporting, and Pricing the ProjectContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

explainer video2D animationAfter Effectsvideo scriptwritingSaaS marketing videomotion graphicsvoiceoverstock footage workflow