StretchLearn Course

Sell Your Business for What It's Actually Worth

A step-by-step playbook to get sale-ready, find the right buyer, and negotiate terms that protect your payout.

Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most owners only sell a business once, and the gap between an average exit and a great one is often six or seven figures. This course shows you exactly how value is calculated, how to make your company more sellable in the 12 to 36 months before a sale, and how to navigate brokers, buyer types, due diligence, and deal structures like earn-outs and seller notes. You will leave with the working tools to run a disciplined, well-prepared exit.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Calculate a defensible asking price using SDE and EBITDA multiples for your industry

02

Build a 12 to 36 month value-enhancement plan that reduces owner dependency and lifts the multiple

03

Compare buyer types (individual, strategic, private equity, employees, family) and target the right fit

04

Assemble a Confidential Information Memorandum and a due-diligence-ready data room

05

Structure deal terms including earn-outs, seller financing, and working capital pegs to protect your proceeds

06

Plan the post-letter-of-intent process to reach a clean close and a tax-efficient outcome

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Knowing What You Have: Valuation and Sale Readiness

Establish a defensible value for your business and identify the gaps that will cost you money at the negotiating table.

3 lessons
How Small Businesses Are Actually ValuedContent · 45 min
Preview Enabled
Finding Your Multiple and a Defensible Asking PriceContent · 45 min
LMS Access
The Sellability Audit and Owner DependencyContent · 45 min
LMS Access
Module 2

Module 2: Getting Sale-Ready: Cleaning Up and Building Value

Do the unglamorous preparation that protects your price: clean books, tight legal housekeeping, and a value-enhancement runway.

3 lessons
Financial Hygiene and Quality of EarningsContent · 45 min
LMS Access
Legal, Contracts, and the Pre-Sale ChecklistContent · 45 min
LMS Access
The Value-Enhancement Runway: 12 to 36 Months OutContent · 50 min
LMS Access
Module 3

Module 3: Going to Market: Buyers, Brokers, and the Deal Book

Choose how to sell, who to sell to, and how to present the business so qualified buyers compete for it.

3 lessons
Buyer Types and Who Pays the MostContent · 45 min
LMS Access
Brokers, M&A Advisors, and Going It AloneContent · 45 min
LMS Access
The CIM, the Data Room, and ConfidentialityContent · 50 min
LMS Access
Module 4

Module 4: Negotiating and Closing: Terms, Taxes, and Transition

Turn an offer into a signed, funded deal by mastering deal structure, due diligence, taxes, and the handover.

3 lessons
Reading the Offer: Price vs. StructureContent · 50 min
LMS Access
Earn-Outs, Seller Notes, and Protecting Your UpsideContent · 50 min
LMS Access
Due Diligence, Taxes, and a Clean HandoverContent · 50 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

business exitselling a businessbusiness valuationM&Aearn-outsbusiness brokersdue diligencedeal structure