StretchLearn Course

Design exhibits that pull people in, tell one clear story, and survive the show floor.

From booth-size rules to visitor flow to fire-rated materials and a build-ready package — the full beginner path to exhibition and exhibit design.

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Exhibition Design teaches you to plan, draw, and graphically resolve a real exhibit, whether a 10-by-10 trade-show booth, a 20-by-20 island, or a gallery story room. You will work through booth-size types and the rules that govern them, visitor-flow and dwell-time thinking, the reading-distance math behind panel graphics, scale-model and mockup techniques, and the fire-rated materials and modular systems that make a temporary structure buildable. By the end you can hand a fabricator or show contractor a floor plan, elevations, a graphics schedule, and a materials spec they can quote and install on a deadline.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Classify an exhibit into standard booth configurations (inline, corner, peninsula, island) and apply each one's height and sightline rules

Map visitor flow and dwell zones so traffic enters, slows, and reaches the key message and the staff

Size headlines, body copy, and panel graphics for the actual reading distance using the 1-inch-per-10-feet headline rule

Build a scale model and a full-size mockup to test sightlines, reach, and graphic placement before fabrication

Select fire-rated, code-compliant materials and a modular or custom build method appropriate to budget and reuse

Produce an exhibit package: floor plan, elevations, graphics schedule, and a materials and finishes spec a contractor can build from

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Exhibit Foundations and the Brief

Understand what an exhibit must achieve, the standard booth configurations and the rules that govern them, and how to read a brief and a show kit.

3 lessons

What an Exhibit Has to Do and the Single-Message RuleContent · 45 min

Preview Enabled

Booth Configurations and the Rules That Govern ThemContent · 45 min

LMS Access

Reading the Brief, the Show Kit, and ConstraintsContent · 45 min

LMS Access

Module 2

Module 2: Spatial Layout and Visitor Flow

Plan the footprint so visitors enter easily, slow down at the right moment, and reach the key message and the staff.

3 lessons

Zoning the Footprint: Attract, Engage, ConvertContent · 45 min

LMS Access

Visitor Flow, Sightlines, and Dwell TimeContent · 45 min

LMS Access

Furniture, Counters, and Accessible CirculationContent · 45 min

LMS Access

Module 3

Module 3: Panel and Display Graphics

Resolve the exhibit's two-dimensional graphics so headlines, body copy, and images read at the distances people encounter them.

3 lessons

Reading-Distance Math for Headlines and Body CopyContent · 45 min

LMS Access

Layout, Contrast, and the Eye-Level BandContent · 45 min

LMS Access

Large-Format Production, Resolution, and BleedContent · 45 min

LMS Access

Module 4

Module 4: Mockups, Materials, and the Build Package

Test the design at scale, choose safe and buildable materials, and assemble the documents a fabricator builds from.

3 lessons

Scale Models and Full-Size MockupsContent · 45 min

LMS Access

Materials, Fire Safety, and Modular SystemsContent · 45 min

LMS Access

Assembling the Exhibit Package and Working with ContractorsContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

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