StretchLearn Course

Design an event people remember before they walk in

A designer-focused path from an event name to a complete, on-brand kit for print, stage, screens, and swag.

Beginner10 hr 20 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Event design is graphic design under real-world pressure: fixed dates, physical scale, a printer deadline you cannot move, and screens of every size. This course teaches the craft of building an event brand and then systemising it into deliverables that hang together, the programme, wayfinding and signage, stage and lower-third graphics, social and digital screens, and merchandise. You work in Figma, InDesign, and Canva, learn print and large-format specs, and finish able to design, package, and hand off a complete conference identity that survives contact with vendors and a live show floor.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Translate an event brief into a coherent visual system with a logo lockup, type pairing, colour, and a flexible graphic motif

Build a print-ready conference programme and badge using InDesign or Canva with correct bleed, margins, and CMYK setup

Design a full wayfinding and signage suite sized for large-format print, from directional arrows to stage banners

Produce stage graphics, holding slides, and lower thirds at 1920 by 1080 that read from the back of a room

Create a social and digital-screen kit with templated speaker cards, countdowns, and sponsor frames

Package the whole identity into a brand guide and an organised handoff file that vendors and a print shop can use without you

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: From Brief to Event Brand System

Start where every event starts: a brief, a constraint, and a blank page. This module turns that into a flexible visual system that every later deliverable will be built from.

3 lessons

What an Event Identity Actually Has to DoContent · 45 min

Preview Enabled

Reading the Brief and Setting the ConceptContent · 50 min

LMS Access

Logo Lockup, Type, Colour, and MotifContent · 55 min

LMS Access

Module 2

Module 2: Print: Programmes, Badges, and the Print Process

Apply the system to physical print and learn the production craft, bleed, margins, colour mode, and talking to a print shop, that beginners most often get wrong.

3 lessons

Designing the Conference Programme and GuideContent · 55 min

LMS Access

Badges, Lanyards, and TicketsContent · 50 min

LMS Access

Print Production: Bleed, CMYK, and the Print ShopContent · 55 min

LMS Access

Module 3

Module 3: Environment and Stage: Signage, Wayfinding, and Screens

Take the brand into physical space and onto large screens, where scale, viewing distance, and the back row change every rule you learned in print.

3 lessons

Wayfinding and Signage SystemsContent · 55 min

LMS Access

Stage Design, Backdrops, and Step-and-RepeatContent · 50 min

LMS Access

Holding Slides, Lower Thirds, and Motion GraphicsContent · 50 min

LMS Access

Module 4

Module 4: Social, Swag, and the Handoff

Finish the system: extend it to social and digital, design merchandise people keep, and package the whole identity into a brand guide and a vendor-ready handoff.

3 lessons

Social Media and Digital Promotion KitContent · 50 min

LMS Access

Merchandise and Swag People Actually KeepContent · 50 min

LMS Access

Brand Guide, File Organisation, and Vendor HandoffContent · 55 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

event designconference brandingwayfinding and signagelarge-format printstage graphicsdesign systemsFigmaswag and merchandise