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Go from idea to validated business — without wasting a year finding out it doesn't work

Learn the frameworks that serious founders use to test, refine, and launch businesses that people actually pay for.

Beginner8 hr 49 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Starting a business without validating it first is the number one reason new ventures fail. This course gives you the practical frameworks — Lean Startup, Business Model Canvas, Jobs-to-Be-Done, and unit economics — and shows you how to apply each one to a real idea you choose on Day 1. Every lesson is built around concrete decisions, worked examples, and tactics you can execute this week. No fluff, no theory for theory's sake, and zero coding required.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Identify a specific problem worth solving and articulate who suffers from it most acutely

Conduct at least 20 structured customer discovery interviews and synthesise the insights into a validated problem statement

Complete a Business Model Canvas for your own idea and identify the two riskiest assumptions to test first

Design, launch, and measure a smoke-test MVP in under two weeks without building a finished product

Calculate your unit economics — customer acquisition cost, lifetime value, and payback period — and use them to decide whether to proceed, pivot, or stop

Draft a 90-day launch plan with a clear go-to-market channel strategy and a realistic first-revenue milestone

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Finding a Problem Worth Solving

Before you can build a business you need a sharp, specific problem that real people will pay to have solved. This module teaches you how to generate, filter, and pressure-test business ideas so you start with something viable rather than something you merely like.

3 lessons

How Entrepreneurs Actually Find Great IdeasContent · 40 min

Preview Enabled

The Problem Statement: Your North StarContent · 38 min

LMS Access

Sizing the Market Without a Spreadsheet DegreeContent · 42 min

LMS Access

Module 2

Module 2: Talking to Customers Before You Build Anything

Customer discovery is the highest-leverage activity available to a pre-product founder. This module teaches you how to find, recruit, interview, and synthesise insights from real potential customers so that everything you build is grounded in verified demand rather than assumption.

3 lessons

The Customer Discovery Interview: A Complete PlaybookContent · 50 min

LMS Access

Finding and Recruiting the Right Interview SubjectsContent · 36 min

LMS Access

Synthesising Discovery Insights into a Validated ProblemContent · 44 min

LMS Access

Module 3

Module 3: Designing Your Business Model

A great solution to a validated problem still fails if the business model does not work. This module introduces the Business Model Canvas, teaches you how to identify and test your riskiest assumptions, and shows you how to calculate the unit economics that determine whether your business is actually profitable.

3 lessons

The Business Model Canvas in PracticeContent · 48 min

LMS Access

Pricing: How to Set a Price That Customers Accept and Your Business NeedsContent · 45 min

LMS Access

Unit Economics: The Three Numbers Every Founder Must KnowContent · 52 min

LMS Access

Module 4

Module 4: Building and Testing Your MVP

An MVP is not a bad version of your product — it is the minimum experiment needed to test your riskiest assumption. This module teaches you how to design a smoke-test MVP, run it in under two weeks, and use the results to make a confident go, pivot, or stop decision.

3 lessons

What an MVP Is (and What It Is Not)Content · 38 min

LMS Access

Launching Your Smoke Test in Under Two WeeksContent · 46 min

LMS Access

Reading Your Results and Planning Your First 90 DaysContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

entrepreneurshiplean startupbusiness model canvascustomer discoveryMVPunit economicsstartup validationgo-to-market