StretchLearn Course

Build the One Marketing Channel No Algorithm Can Take Away From You.

Grow a permission-based list, set up your platform and domain authentication, write emails people open, and run automations that sell, with real tools and worked numbers.

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Beginner9 hr 50 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Email is the only marketing channel you actually own: no algorithm decides who sees it, and it returns roughly 36 dollars for every dollar spent per the DMA. This course teaches the full system, from ethical list building with lead magnets and opt-in forms, through platform setup on tools like Mailchimp, ConvertKit (Kit), Klaviyo, beehiiv, and Brevo, into copywriting for open rates, automation sequences, and the SPF, DKIM, and DMARC authentication that keeps you in the inbox under Gmail and Yahoo bulk-sender rules. Every concept comes with named tools, real benchmark numbers, and worked examples you can copy.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a permission-based email list using lead magnets, opt-in forms, and a double opt-in flow

Set up an email platform and authenticate your sending domain with SPF, DKIM, and DMARC

Write subject lines, preview text, and body copy that lift open and click-through rates

Design welcome, abandoned-cart, and re-engagement automation sequences that drive revenue

Diagnose and protect deliverability using inbox placement, complaint rate, and bounce metrics

Measure list health and ROI with open rate, CTR, churn, and revenue-per-subscriber

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Why Email, and Building a List You Actually Own

Before you send anything, you need to understand why email still outperforms social media on ROI and how to grow a list ethically and fast. This module sets the foundation: the economics, the permission rules, and the mechanics of turning strangers into subscribers.

3 lessons

The Economics of an Owned AudienceContent · 45 min

Preview Enabled

Lead Magnets That Convert Strangers Into SubscribersContent · 45 min

LMS Access

Opt-In Forms, Permission, and the LawContent · 50 min

LMS Access

Module 2

Module 2: Platform Setup and Inbox Deliverability

Choosing the right tool and configuring it correctly is what separates email that lands in the inbox from email that vanishes into spam. This module covers platform selection, domain authentication, and the sender rules that took effect in 2024.

3 lessons

Choosing Your Email PlatformContent · 50 min

LMS Access

Domain Authentication: SPF, DKIM, and DMARCContent · 55 min

LMS Access

Warming Up and Protecting DeliverabilityContent · 50 min

LMS Access

Module 3

Module 3: Copywriting That Earns Opens and Clicks

Even perfectly delivered email fails if no one opens it or acts on it. This module covers the subject lines, preview text, and body structure that move metrics, grounded in real benchmark numbers.

3 lessons

Subject Lines and Preview TextContent · 50 min

LMS Access

Writing Body Copy That Drives ActionContent · 50 min

LMS Access

Segmentation and PersonalizationContent · 45 min

LMS Access

Module 4

Module 4: Automation and Measuring What Matters

Automated sequences let your email work while you sleep, and the right metrics tell you what to fix. This final module builds the core flows every business needs and the dashboard to judge them.

3 lessons

The Welcome SequenceContent · 50 min

LMS Access

Cart Abandonment and Re-Engagement FlowsContent · 50 min

LMS Access

Metrics, Testing, and Continuous ImprovementContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

email marketinglist buildinglead magnetsemail automationdeliverabilityemail copywritingmarketing funnelssegmentation