StretchLearn Course

Send Emails That Actually Get Read — and Convert

A step-by-step beginner course on building your list, writing great copy, and setting up automations that work.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks you through every layer of email marketing: building a list with opt-in forms and lead magnets, segmenting subscribers so the right people get the right message, writing subject lines and body copy that drive opens and clicks, and setting up automated flows that nurture and convert. You will learn how deliverability actually works and which metrics matter at each stage. Examples come from Mailchimp, Klaviyo, and ConvertKit so you can follow along in whichever platform you use.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build and grow an email list using opt-in forms, lead magnets, and landing pages

Segment subscribers by behaviour, purchase history, and engagement to lift relevance

Write subject lines, preview text, and body copy that drive measurable opens and clicks

Set up automated welcome sequences, nurture flows, and re-engagement campaigns

Protect sender reputation and improve inbox placement through deliverability best practices

Track open rate, click rate, conversion rate, and revenue per email to make data-driven decisions

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Building Your Email List

Learn how to attract the right subscribers using lead magnets, opt-in forms, and landing pages — without buying lists or using dark patterns.

3 lessons

Why Email Beats Every Other ChannelContent · 45 min

Preview Enabled

Lead Magnets That WorkContent · 45 min

LMS Access

Opt-In Forms and Landing PagesContent · 45 min

LMS Access

Module 2

Module 2: Segmentation and Audience Management

Stop emailing your whole list the same message — learn to split subscribers into meaningful groups so every send feels personal and relevant.

3 lessons

The Logic of SegmentationContent · 45 min

LMS Access

Tags, Lists, and Segments in PracticeContent · 45 min

LMS Access

List Hygiene and Deliverability FoundationsContent · 45 min

LMS Access

Module 3

Module 3: Campaigns and Copy That Convert

Write emails that get opened, read, and clicked — using subject line frameworks, proven copy structures, and A/B testing to improve every send.

3 lessons

Subject Lines and Preview TextContent · 45 min

LMS Access

Email Copy and StructureContent · 45 min

LMS Access

Planning and Sending CampaignsContent · 45 min

LMS Access

Module 4

Module 4: Automations, Flows, and Metrics

Set up welcome sequences and nurture flows that run without you, then measure the metrics that tell you what is actually working.

3 lessons

Building Your Welcome SequenceContent · 45 min

LMS Access

Automations and Flows Beyond the WelcomeContent · 45 min

LMS Access

Metrics That Matter and How to Act on ThemContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

email list buildingemail segmentationemail copywritingmarketing automationemail deliverabilityMailchimpKlaviyoConvertKit