StretchLearn Course
Build the welcome, cart-recovery, and win-back automations that top brands rely on, step by step in the tool you already use.
Course Overview
This course takes you from a blank automation builder to a portfolio of revenue-driving flows. You will map subscriber lifecycles, write and time multi-email sequences, segment by behavior, and read the metrics that tell you what to fix. Every lesson uses real tools (Klaviyo, Mailchimp, ConvertKit, HubSpot), real benchmarks, and worked examples you can copy.
Learning Outcomes
Map a subscriber lifecycle into trigger points and decide which automated flows each stage needs
Build a welcome sequence in a real tool using triggers, delays, and conditional splits
Write abandoned-cart, browse-abandonment, and post-purchase sequences with effective timing and copy
Segment subscribers by behavior and engagement so the right message reaches the right person
Design win-back and sunset flows that re-engage lapsed contacts and protect deliverability
Measure flow performance with open, click, conversion, and revenue-per-recipient metrics and run A/B tests to improve them
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Understand what separates an automated flow from a one-off campaign, how triggers work, and which flows earn the most for the least effort.
Get hands-on in a real tool: construct a welcome flow with triggers, delays, and splits, write copy that earns the open, and time the sends well.
Move beyond list-based flows to automations that react to what people do — abandoned carts, browsing, and purchases — and learn to segment so the right message reaches the right person.
Close the loop: re-engage lapsed contacts, protect deliverability, read the metrics that matter, and run tests that make every flow better over time.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.