StretchLearn Course

Build the email flows that sell while you sleep

Welcome, abandonment, post-purchase, and winback automations that generate a third of e-commerce email revenue, taught for any platform.

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Beginner9 hr 20 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This beginner course teaches the core automated email flows that drive recurring revenue for an online store, independent of which email platform you use. You will map the customer lifecycle, then build and write a welcome series, browse abandonment, cart abandonment, post-purchase, and VIP and winback flow, each with proven trigger logic, timing, and copy frameworks. By the end you can stand up a full flow library, read open, click, and per-recipient revenue, and run A/B tests that lift the numbers month over month.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Map the e-commerce customer lifecycle to the five core automated flows and their triggers

Build a welcome series that converts first-time subscribers using a delivered incentive and brand story

Configure browse and cart abandonment flows with correct trigger, delay, and exit conditions

Write post-purchase sequences that increase reviews, repeat orders, and average order value

Re-engage lapsed customers with VIP and winback flows tied to purchase recency

Measure flow performance with revenue-per-recipient and run structured A/B tests to improve it

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The Lifecycle and the Five Core Flows

Understand why automated flows out-earn one-off campaigns, map the customer journey to specific triggers, and prepare the data your flows depend on.

3 lessons

Flows vs Campaigns: Where the Revenue HidesContent · 45 min

Preview Enabled

Mapping the Customer Journey to TriggersContent · 45 min

LMS Access

Data, Tracking, and Deliverability FoundationsContent · 45 min

LMS Access

Module 2

Module 2: Welcome and Browse Abandonment Flows

Build the two top-of-funnel flows that turn new subscribers and early browsers into first-time buyers.

3 lessons

Designing a Welcome Series That ConvertsContent · 50 min

LMS Access

Browse Abandonment: Catching Early IntentContent · 45 min

LMS Access

Writing Copy and Subject Lines That Get OpenedContent · 45 min

LMS Access

Module 3

Module 3: Cart Abandonment and Post-Purchase Flows

Build the two flows nearest the moment of purchase: recovering abandoned checkouts and turning a first order into a loyal, repeat customer.

3 lessons

The Cart and Checkout Abandonment FlowContent · 50 min

LMS Access

Post-Purchase: Turning a Buyer Into a Repeat BuyerContent · 50 min

LMS Access

Cross-Sell, Upsell, and Average Order ValueContent · 45 min

LMS Access

Module 4

Module 4: VIP, Winback, and Measuring Performance

Reward your best customers, revive lapsed ones, and put a measurement and testing system in place so every flow improves over time.

3 lessons

VIP and Loyalty Flows for Best CustomersContent · 45 min

LMS Access

Winback Flows for Lapsed CustomersContent · 45 min

LMS Access

Measuring Flows and Running A/B TestsContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

e-commerce emailemail flowsmarketing automationabandoned cartwelcome seriespost-purchasewinbacklifecycle marketing