StretchLearn Course

Build a Store Where the Numbers Actually Work

Platform setup, sourcing, listings, fulfillment, returns, and the unit economics that decide if each order earns or loses money.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most new store owners obsess over traffic and ignore the operations and math that determine whether each sale earns or loses money. This course walks through the full operational backbone of an e-commerce business: choosing and configuring Shopify or WooCommerce, sourcing from wholesale, private-label, and dropship suppliers, writing listings that convert, building a reliable order-to-delivery workflow, handling returns without bleeding margin, and calculating true contribution margin per order. By the end you can operate a store where the numbers work, not just one that looks busy.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Choose and configure the right platform (Shopify vs WooCommerce) for your stage and budget

Source product through wholesale, private-label, and dropship channels with vetted suppliers

Write and structure product listings that convert browsers into buyers

Build an order-to-delivery fulfillment workflow that ships accurately and on time

Design a returns and refund policy that protects margin and customer trust

Calculate true contribution margin and break-even per order using real unit economics

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Setting Up Your Store on the Right Platform

Pick the platform that fits your stage and money model, then configure the core settings that quietly decide your costs and conversion. This module gets your storefront live and built to sell.

3 lessons

Shopify vs WooCommerce: Choosing Your FoundationContent · 45 min

Preview Enabled

Core Store Configuration That Drives ConversionContent · 45 min

LMS Access

Apps, Themes, and Avoiding Cost CreepContent · 45 min

LMS Access

Module 2

Module 2: Sourcing Product and Building Listings That Sell

Where your products come from and how you present them are the two levers that most determine margin and conversion. This module covers vetting suppliers and writing listings that turn browsers into buyers.

3 lessons

Sourcing Models: Wholesale, Private Label, and DropshippingContent · 45 min

LMS Access

Vetting and Negotiating With SuppliersContent · 45 min

LMS Access

Writing Product Listings That ConvertContent · 45 min

LMS Access

Module 3

Module 3: Fulfillment, Shipping, and Returns

Operations make or break the customer experience after the sale. This module builds a reliable order-to-delivery workflow, a sane shipping strategy, and a returns policy that protects both margin and trust.

3 lessons

Building the Order-to-Delivery WorkflowContent · 45 min

LMS Access

Shipping Strategy and Cost ControlContent · 45 min

LMS Access

Returns and Refunds Without Bleeding MarginContent · 45 min

LMS Access

Module 4

Module 4: Unit Economics and Operating for Profit

A store that sells but loses money on each order is a treadmill. This module teaches the per-order math, the key operating metrics, and the inventory and cash discipline that make the business actually profitable.

3 lessons

Contribution Margin: Does Each Order Make Money?Content · 45 min

LMS Access

Break-Even, AOV, LTV, and the Metrics That MatterContent · 45 min

LMS Access

Inventory, Cash Flow, and Keeping the Doors OpenContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

ShopifyWooCommercesupplier sourcingproduct listingsorder fulfillmentreturns managementunit economicscontribution margin