StretchLearn Course

Become the Obvious Local Choice on Every Nearby Screen

Google Business Profile, local SEO, reviews, and profitable local ads that turn nearby searches into calls, walk-ins, and bookings.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most local businesses pour money into generic marketing while ignoring the few channels that actually decide whether a nearby customer finds and chooses them. This course builds the local growth stack in the order that matters: a fully optimized Google Business Profile, the local SEO and citation consistency that win the map pack, a review system that compounds trust, and paid local ads (Google Local Services Ads, Performance Max, and geo-targeted Meta) that you can measure and afford. By the end you can be the obvious local choice on the screen of every customer within driving distance.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Fully optimize and verify a Google Business Profile to rank in the local map pack

Build NAP-consistent local citations and on-page local SEO that win nearby searches

Run a review-generation and response system that raises rating, volume, and trust

Launch and measure local paid ads across Local Services Ads, Performance Max, and geo-targeted Meta

Track the metrics (calls, direction requests, cost per lead) that prove local marketing pays

Earn community visibility through partnerships, events, and local content that competitors cannot copy

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Owning Your Google Business Profile

Your Google Business Profile is the single highest-leverage asset in local marketing and the storefront most customers see before your website. This module gets it claimed, verified, fully optimized, and working as a conversion engine.

3 lessons

Why the Profile Beats the Website for LocalContent · 45 min

Preview Enabled

Claiming, Verifying, and Filling Every FieldContent · 45 min

LMS Access

Photos, Posts, Messaging, and Q&AContent · 45 min

LMS Access

Module 2

Module 2: Local SEO and Getting Found in Search

Ranking locally depends on signals Google has named: relevance, distance, and prominence. This module builds the on-page local SEO, citation consistency, and content that move all three so you surface for nearby searches on your terms.

3 lessons

The Three Local Ranking FactorsContent · 45 min

LMS Access

On-Page Local SEO and Website SignalsContent · 45 min

LMS Access

Citations, NAP Consistency, and DirectoriesContent · 45 min

LMS Access

Module 3

Module 3: Reviews and Reputation Management

Reviews are both a top ranking factor and the deciding trust signal for nearby customers. This module builds a system to earn reviews ethically at volume, respond to all of them, and turn reputation into a measurable competitive edge.

3 lessons

Why Reviews Drive Ranking and RevenueContent · 45 min

LMS Access

Building a Review-Generation EngineContent · 45 min

LMS Access

Responding to Reviews, Including the Bad OnesContent · 45 min

LMS Access

Module 4

Module 4: Paid Local Ads and Community Growth

Once your profile, SEO, and reviews are working, paid ads and community presence pour fuel on the fire. This module covers profitable local advertising across Google and Meta and the offline-meets-online tactics that build durable local loyalty.

3 lessons

Google Local Ads: Local Services Ads and Performance MaxContent · 45 min

LMS Access

Geo-Targeted Meta Ads and Local AudiencesContent · 45 min

LMS Access

Community Engagement and Measuring What WorksContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Google Business Profilelocal SEOreview managementlocal map packLocal Services Adsgeo-targeted adscitations and NAPcommunity marketing