StretchLearn Course

Turn DALL-E into your in-house visual studio

A repeatable prompt formula, brand style sheet, and in-painting workflow for social graphics, product mockups, and ad creative — with worked examples you can ship today.

Preview Curriculum Back to Catalog

Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course teaches you to operate DALL-E 3 (delivered through ChatGPT and the gpt-image-1 model) as a daily visual production tool, not a slot machine. You will learn a six-part prompt structure, control aspect ratios and resolution for each platform, edit specific regions with in-painting, and lock a consistent brand look across a whole campaign. Every lesson ends with a copy-paste prompt and a worked before-and-after example, plus the licensing and content-policy facts you need before publishing.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Write structured DALL-E prompts using a six-part subject-style-composition-lighting-color-format formula to get usable images in one or two tries

Set the correct aspect ratio and resolution for Instagram, LinkedIn, blog headers, and ad placements without cropping problems

Edit a generated image with in-painting and the conversational editor to fix hands, swap backgrounds, and remove unwanted objects

Build a reusable brand visual style sheet that keeps color, lighting, and mood consistent across a full campaign

Generate believable product mockups and lifestyle scenes around a real product photo using reference uploads

Apply content-policy and commercial-licensing rules to decide what is safe to publish, including text-in-image and likeness limits

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Getting Started with DALL-E in ChatGPT

Understand what DALL-E 3 is, where it lives, and how the conversational interface changes how you prompt. You generate your first business-ready image and learn the controls that actually move the result.

3 lessons

What DALL-E 3 Is and Where to Use ItContent · 45 min

Preview Enabled

Your First Business Image and the Controls That MatterContent · 45 min

LMS Access

Reading the Output and Knowing the LimitsContent · 45 min

LMS Access

Module 2

Module 2: Prompt Craft for Reliable, On-Brand Images

Learn a repeatable six-part prompt formula and the vocabulary that controls style, composition, and lighting. You build prompts that hit the target on the first or second try instead of guessing.

3 lessons

The Six-Part Prompt FormulaContent · 50 min

LMS Access

Style, Lighting, and Camera VocabularyContent · 50 min

LMS Access

Negative Space, Composition, and IterationContent · 45 min

LMS Access

Module 3

Module 3: Editing, In-Painting, and Fixing Images

Use DALL-E's editing tools to fix flaws and adapt images without regenerating from scratch. You repair details, swap backgrounds, and build product mockups around a real photo.

3 lessons

In-Painting: Editing a Specific RegionContent · 50 min

LMS Access

Outpainting, Backgrounds, and ReframingContent · 50 min

LMS Access

Product Mockups from a Real PhotoContent · 50 min

LMS Access

Module 4

Module 4: Brand Consistency, Licensing, and Workflow

Turn one-off images into a repeatable, on-brand production system you can trust to publish. You lock a visual style, learn the legal rules, and build a campaign workflow.

3 lessons

Building a Brand Visual Style SheetContent · 50 min

LMS Access

Licensing, Content Policy, and Publishing SafelyContent · 50 min

LMS Access

Your Repeatable Campaign WorkflowContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

DALL-EChatGPTAI image generationprompt engineeringproduct mockupsmarketing visualsin-paintingbrand consistency