StretchLearn Course
Measure churn, raise lifetime value, and build loyalty programs that actually move repeat revenue.
Course Overview
Retention is the cheapest growth lever most businesses ignore, yet a 5% lift in retention can raise profit 25-95%. This course gives small-business owners and marketers the exact metrics, frameworks, and campaign playbooks to reduce churn, increase repeat purchases, and build loyalty programs customers actually use. Every module uses real tools, formulas, and worked examples you can apply this week.
Learning Outcomes
Calculate churn rate, retention rate, and customer lifetime value for your own business
Diagnose why customers leave using cohort analysis and exit surveys
Design a loyalty program structure that fits your margins and customer behavior
Build automated re-engagement and win-back campaigns that recover lapsed customers
Set up a closed-loop feedback system using NPS, CSAT, and CES
Build a retention dashboard and forecast the revenue impact of retention improvements
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Learn the core retention math: churn, retention rate, repeat-purchase rate, and customer lifetime value. You will compute each on real numbers before designing any program.
Find out why customers leave, predict who is about to leave, and intervene before they go. Covers exit surveys, churn drivers, and onboarding fixes.
Choose the right program structure, set rewards that protect margin, and avoid the common traps that make loyalty programs lose money.
Win back lapsed customers, build a closed-loop feedback system, and prove the revenue impact of your retention work on a dashboard.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.