StretchLearn Course
A beginner path to a media kit, rate card, and a pitch that closes
Course Overview
This course teaches creators how to turn an audience into paid brand partnerships without guessing at rates. You will build a one-page media kit in Canva or Beacons, price posts using the CPM benchmark and engagement-rate method, package three sponsorship tiers, and run a full outreach-to-contract flow. Every module uses named tools, real number ranges, and a worked deal example you can copy.
Learning Outcomes
Calculate your true engagement rate and audience stats from native platform analytics
Build a one-page media kit in Canva or Beacons with the eight sections brands expect
Price each deliverable using the CPM benchmark and engagement-rate methods
Package Silver, Gold, and Platinum sponsorship tiers with clear deliverables and usage terms
Pitch brands and negotiate usage rights, exclusivity, and whitelisting add-ons
Close a partnership with a deliverables agreement, invoice, and FTC-compliant disclosure
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Pull the audience and engagement data brands actually evaluate, calculate your real engagement rate, and translate your stats into a value story.
Build a clean, one-page media kit with the sections brands expect, using Canva or Beacons, and keep it easy to update.
Move from guessing to defensible pricing using the CPM and engagement-rate methods, then package tiered sponsorship offers.
Find the right contacts, send pitches that get replies, negotiate confidently, and close with a simple agreement, invoice, and proper disclosure.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.