StretchLearn Course

Turn more of the traffic you already have into customers

Research methods, prioritisation frameworks, and experiment discipline that replace guessing with proof

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most teams pour money into traffic and ignore the leaky bucket it pours into. This course gives you the research methods, prioritisation frameworks, and experimentation discipline that professional conversion specialists actually use, with named tools, real benchmarks, and worked examples. You will leave able to diagnose a funnel, write a proper hypothesis, run an A/B test that does not lie to you, and read the result correctly.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Define and instrument conversion goals across a funnel using GA4 events and funnel exploration

Combine quantitative and qualitative research to locate where and why visitors drop off

Write falsifiable hypotheses using the LIFT Model and the if-then-because structure

Prioritise a backlog of test ideas with the PXL and ICE scoring frameworks

Calculate the sample size and runtime an A/B test needs before you launch it

Read a test result correctly using significance, confidence intervals, and segment analysis

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What CRO Really Is and How to Think About It

Build an accurate mental model of conversion optimization, the maths behind a conversion rate, and the mindset that separates real CRO from random tweaking.

3 lessons

Conversion Optimization Is a Process, Not a TrickContent · 45 min

Preview Enabled

The Maths Behind a Conversion RateContent · 45 min

LMS Access

Funnels, Friction, and MotivationContent · 45 min

LMS Access

Module 2

Module 2: Research: Finding Where and Why Visitors Leave

CRO lives or dies on research. Learn to combine the quantitative what with the qualitative why so your tests fix real problems instead of imagined ones.

3 lessons

Quantitative Research: Reading the Funnel in GA4Content · 45 min

LMS Access

Qualitative Research: Watching Real BehaviourContent · 45 min

LMS Access

Synthesising Research Into a Conversion AuditContent · 45 min

LMS Access

Module 3

Module 3: From Insight to Hypothesis to a Ranked Backlog

Turn audit findings into falsifiable hypotheses with proven frameworks, then prioritise them so you always test the highest-leverage idea first.

3 lessons

Writing a Hypothesis That Can Be WrongContent · 45 min

LMS Access

Prioritising With PXL and ICEContent · 45 min

LMS Access

Building an Experimentation Backlog and RoadmapContent · 45 min

LMS Access

Module 4

Module 4: Running Valid Experiments and Reading Results

Run A/B tests that do not lie to you. Learn the statistics that keep wins honest, the tools that execute the test, and how to interpret and act on the result.

3 lessons

A/B Testing Fundamentals and the ToolsContent · 45 min

LMS Access

The Statistics That Keep You HonestContent · 45 min

LMS Access

Interpreting Results and Building a Learning CultureContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

conversion rate optimizationA/B testingexperimentationlanding page optimizationfunnel analysisuser researchgrowthanalytics