StretchLearn Course
The revenue models, new-patient funnels, conversion scripts, and KPI dashboard that turn a chiropractic practice into a profitable, durable business.
Course Overview
Most DCs are trained to adjust spines, not to read a profit-and-loss statement or hold a 78% case-acceptance rate. This course gives you the operating system of a sustainable clinic: pricing models, payer mix, lead-to-visit funnels, care-plan economics, retention, and a weekly KPI dashboard. Every framework is paired with real numbers and worked examples you can drop into your own practice this week.
Learning Outcomes
Compare cash-pay, insurance, and hybrid revenue models and choose a payer mix that fits your market
Build a new-patient funnel and calculate cost-per-new-patient (CPNP) and patient lifetime value (LTV)
Deliver a Report of Findings that converts new patients into care plans at 65 percent or higher
Price care plans and memberships so collected-per-visit and per-patient-value hit target margins
Track the seven core KPIs (PVA, OVA, retention, collections ratio, no-show rate, and more) on a weekly dashboard
Design provider and CA compensation, scheduling, and SOPs that scale capacity without burnout
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Decide how the practice gets paid before you treat a single patient. This module builds the unit economics behind cash-pay, insurance, and hybrid models so you choose a payer mix that actually clears margin in your market.
Treat new-patient acquisition as a measurable funnel. This module covers the channels that work for clinics, the math of cost-per-new-patient and lifetime value, and the front-desk conversion steps between a lead and a booked first visit.
The Report of Findings is where a clinic earns its revenue. This module covers the doctor-patient consult that converts a new patient into a recommended course of care, how to price care plans and memberships, and how to keep patients on plan ethically.
A clinic that depends entirely on the owner cannot scale or be sold. This module builds the operating layer: the weekly KPI dashboard, provider and staff compensation, scheduling for capacity, and the SOPs that let the practice run without you in every room.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.