StretchLearn Course
Reusable prompts and frameworks for ad copy, captions, emails, personas, and calendars — with worked examples you can ship today.
Course Overview
This course teaches marketers to operate ChatGPT (GPT-4o and o-series models) as a daily copy-and-strategy partner rather than a novelty. You will learn the CRAFT prompting structure, build a reusable brand voice spec, and generate ad copy, captions, email campaigns, personas, and calendars using proven frameworks like AIDA, PAS, and RACE. Every lesson ends with a copy-paste prompt and a worked before-and-after example.
Learning Outcomes
Write structured ChatGPT prompts using the CRAFT method to get usable marketing copy on the first or second try
Generate AIDA and PAS ad copy for Meta and Google Ads that fits character limits and a single value proposition
Produce platform-specific social captions and a 30-day content calendar from one campaign brief
Draft a 5-email welcome and a 3-email abandoned-cart sequence with subject lines and CTAs
Build a reusable brand voice spec and audience persona that you paste into every prompt for on-brand output
Apply a fact-check and edit pass that catches hallucinated claims, fake stats, and off-brand phrasing before publishing
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Set up ChatGPT as a marketing tool and learn the prompt structure that turns vague requests into usable copy. You build the brand voice and persona assets every later lesson reuses.
Apply direct-response frameworks to generate ad copy for Meta and Google, sized to real character limits and built around one clear offer.
Turn one campaign idea into platform-specific captions and a full month of scheduled content using repeatable prompts.
Draft full email sequences, build audience personas that sharpen every prompt, and run the edit pass that keeps AI copy accurate and on-brand.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.