StretchLearn Course

Start a mobile or shop-based detailing company and build the recurring and fleet revenue that makes it worth owning

A complete beginner workflow for choosing a model, designing a tiered menu, pricing off your true cost per hour, and selling memberships and contracts

Preview Curriculum Back to Catalog

Beginner9 hr 20 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course teaches the menu design, pricing math, recurring-revenue mechanics, and B2B selling that separate a profitable detailing business from a tired side hustle. You will compare the mobile van and the fixed-bay shop on startup cost, scheduling, and margin, then build a three-tier menu (maintenance wash, full detail, paint correction and ceramic coating) anchored so most clients pick the middle. You will calculate your real cost per producing hour, price every package and add-on off it, and stop losing money on "good deals." Finally you will design a monthly membership that smooths cash flow and pitch dealer reconditioning and commercial fleet contracts that book your empty Tuesdays. By the end you can pick a model, set a menu, quote a job in two minutes, and build the recurring and contract revenue that makes the business worth owning.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Compare the mobile and fixed-shop detailing models on startup cost, utilization, margin, and growth ceiling

Build a three-tier service menu and use price anchoring to push buyers toward the high-margin package

Calculate your true cost per producing hour and price every detail, add-on, and coating off it

Design and price a recurring maintenance membership that smooths cash flow and raises customer lifetime value

Quote paint correction and ceramic coating accurately and sell them as the profit engine of the business

Pitch and price dealer reconditioning and commercial fleet contracts to fill slow weekday capacity

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Choosing Your Model and Doing the Work Profitably

Decide between the mobile van and the fixed-bay shop, understand where detailing actually makes money, and learn the production workflow that lets you finish a car in predictable time. The model you choose sets your startup cost, your scheduling, and your ceiling, so this decision comes before everything else.

3 lessons

Mobile van versus fixed shopContent · 45 min

Preview Enabled

Tools, products, and the startup kitContent · 45 min

LMS Access

The production workflow that controls your timeContent · 50 min

LMS Access

Module 2

Module 2: Building the Service Menu and Pricing for Profit

Design a tiered menu that makes choosing easy and steers buyers to your most profitable package, then learn the cost-per-hour math that turns guesswork into deliberate pricing. This module is where most detailers stop leaving money on the table.

3 lessons

The three-tier menu and price anchoringContent · 45 min

LMS Access

Cost per producing hour and how to price off itContent · 50 min

LMS Access

Add-ons, upsells, and protecting your marginContent · 45 min

LMS Access

Module 3

Module 3: Recurring Revenue, Memberships, and the Coating Profit Engine

Turn one-time customers into predictable monthly revenue, and learn to quote and sell the paint correction and ceramic coating work that carries the highest margin in the business. Recurring revenue smooths your cash flow; coatings raise your ceiling.

3 lessons

Designing a maintenance membershipContent · 45 min

LMS Access

Quoting paint correction and ceramic coatingsContent · 50 min

LMS Access

Software, scheduling, and getting paidContent · 45 min

LMS Access

Module 4

Module 4: Getting Customers and Winning Fleet Contracts

Fill your calendar with the marketing channels that work for local detailing, then learn to pitch and price the dealer and fleet contracts that book your slow weekdays with reliable B2B volume. Retail builds the brand; contracts build the floor.

3 lessons

Local marketing that fills the calendarContent · 45 min

LMS Access

Pitching dealer and fleet contractsContent · 50 min

LMS Access

Scaling, hiring, and the path beyond soloContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

car detailing businessmobile detailingauto detailing pricingceramic coatingdetailing membershipfleet detailing contractsservice menu designsmall business startup