StretchLearn Course

Know What a Business Is Really Worth, and Prove It.

Master SDE and EBITDA multiples, asset-based, and discounted-cash-flow valuation with real numbers and worked examples.

Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Every owner, buyer, and investor eventually asks the same question: what is this business actually worth? This course answers it with the three valuation approaches professionals use every day. You will recast a messy income statement into clean Seller's Discretionary Earnings and EBITDA, apply real-world multiples from sources like DealStats and BizBuySell, build an asset-based floor, and run a discounted-cash-flow model from scratch. By the end you can value a small or mid-size company, explain every assumption, and defend a price range a banker, buyer, or seller will respect.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Recast a private company's financials into normalized SDE and EBITDA

Apply market multiples to value a business and source comparable multiple data

Build an asset-based valuation to establish a defensible floor value

Construct a discounted-cash-flow model using WACC and a terminal value

Adjust value for risk using discounts for lack of marketability and control

Reconcile three approaches into a single defensible valuation range

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Valuation Is and the Numbers Behind It

Before you can value a business you need the right definition of value and clean earnings to work from. This module covers the standards of value, the three approaches at a glance, and how to recast a private company's earnings into SDE and EBITDA.

3 lessons

What Value Really Means: Standards and PurposeContent · 45 min

Preview Enabled

The Three Approaches at a GlanceContent · 45 min

LMS Access

Recasting Earnings: SDE and EBITDAContent · 50 min

LMS Access

Module 2

Module 2: The Market Approach: Valuing on Multiples

The market approach prices a business off what buyers actually pay for comparable companies. This module covers SDE and EBITDA multiples, where real multiple data comes from, and the rule-of-thumb shortcuts that creep into deals.

3 lessons

How Multiples WorkContent · 45 min

LMS Access

Where Real Multiple Data Comes FromContent · 50 min

LMS Access

Rules of Thumb and Their LimitsContent · 40 min

LMS Access

Module 3

Module 3: The Income Approach: Capitalization and DCF

The income approach values a business off its future cash flows. This module builds the capitalization-of-earnings method, a full discounted-cash-flow model, and the discount rate that ties them together.

3 lessons

Capitalization of EarningsContent · 45 min

LMS Access

Building a Discounted Cash Flow ModelContent · 55 min

LMS Access

Discount Rates: WACC and BuildupContent · 50 min

LMS Access

Module 4

Module 4: Asset Methods, Discounts, and Reconciliation

The asset approach sets a floor, discounts adjust for marketability and control, and reconciliation turns three methods into one defensible range. This module ties the whole valuation together.

3 lessons

The Asset-Based ApproachContent · 45 min

LMS Access

Discounts and PremiumsContent · 45 min

LMS Access

Reconciling Into a Defensible RangeContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

business valuationEBITDA multipleSDEdiscounted cash flowasset-based valuationWACCprivate company valuationvaluation multiples