StretchLearn Course

Turn Your Audience Into a Membership That Pays You Every Month

Pick the right platform, price your tiers, onboard members to a fast win, and run the rituals that keep retention high.

Beginner9 hr 35 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Learn how to design and run a recurring-revenue membership community on Circle or Mighty Networks instead of a one-off course or audience. You will pick a platform, price and structure tiers, build an onboarding flow that activates members in the first 14 days, and run the rituals and content cadence that hold retention. The course ends with the retention math, churn-fighting playbook, and the levers that grow MRR predictably month over month.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Choose between Circle and Mighty Networks using a feature-and-fit scorecard for your use case

Design a tier and pricing structure with a clear value ladder and target monthly price points

Build a 14-day onboarding flow that reliably activates new members to their first win

Run a weekly content and event cadence that produces consistent member engagement

Calculate churn, lifetime value, and the MRR retention math that decides survival

Deploy a churn-deflection and win-back playbook that lifts retention measurably

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: Why Memberships Beat One-Off Sales

Recurring revenue is a different business from launches and courses. You will learn the membership model, validate your concept, and choose the platform you will build on before you design a single tier.

3 lessons

The Recurring-Revenue Model and Why It Changes EverythingContent · 45 min

Preview Enabled

Validate the Concept Before You Build AnythingContent · 45 min

LMS Access

Circle vs Mighty Networks: Choosing Your PlatformContent · 50 min

LMS Access

Module 2

Module 2: Designing Tiers, Pricing, and the Value Ladder

How you structure tiers and set price decides both your revenue per member and your churn. You will design a value ladder, set defensible price points, and avoid the common pricing traps.

3 lessons

Tier Architecture: One Tier, Two, or ThreeContent · 45 min

LMS Access

Setting the Price: Anchors, Annual, and Founding RatesContent · 50 min

LMS Access

Modeling the Numbers: MRR, Churn, and LTVContent · 50 min

LMS Access

Module 3

Module 3: Onboarding and Member Activation

Most cancellations are decided in the first two weeks. You will build an onboarding flow that gets new members to a first win fast and turns them into active participants.

3 lessons

The First 14 Days Decide RetentionContent · 45 min

LMS Access

Building the Welcome Sequence and Start-Here PathContent · 50 min

LMS Access

Seeding Engagement So New Members StickContent · 45 min

LMS Access

Module 4

Module 4: Retention, Engagement Rituals, and Growth

Keeping members and growing predictably is the long game. You will install an engagement cadence, build a churn-deflection and win-back playbook, and learn the levers that grow MRR sustainably.

3 lessons

The Weekly Cadence That Sustains EngagementContent · 50 min

LMS Access

Fighting Churn: Deflection and Win-BackContent · 50 min

LMS Access

Growing MRR: Acquisition, Referrals, and ExpansionContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

membership communityrecurring revenuecircle communitymighty networkscreator monetizationmember retentioncommunity engagementsubscription pricing