StretchLearn Course

Stop guessing your prices. Know your numbers.

Find the exact point where your business turns a profit, then price to clear it with margin to spare.

Beginner9 hr 20 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most small businesses set prices by copying competitors or guessing, then wonder why volume is high but the bank account is empty. This course rebuilds pricing from the cost structure up: contribution margin, break-even, target-profit pricing, and the sensitivity tests that reveal which lever (price, cost, or volume) moves profit the most. Every concept is worked with real numbers and a reusable model.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Classify any expense as fixed, variable, or semi-variable using the high-low method

02

Calculate contribution margin per unit and contribution margin ratio for a product or service

03

Compute break-even in units and dollars, including a target-profit version

04

Compare cost-plus, value-based, and competitive pricing and choose the right one per situation

05

Build a one-page break-even model in Excel or Google Sheets with live formulas

06

Run sensitivity and what-if analyses to find the highest-leverage profit driver

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Cost Structure: The Foundation of Every Pricing Decision

Before you can price anything or find a break-even point, you have to know which costs change with sales and which do not. This module builds that foundation.

3 lessons
Fixed vs. Variable vs. Semi-Variable CostsContent · 45 min
Preview Enabled
Splitting Mixed Costs with the High-Low MethodContent · 45 min
LMS Access
Building an Accurate Per-Unit CostContent · 45 min
LMS Access
Module 2

Module 2: Contribution Margin and the Break-Even Point

Turn your cost structure into the two numbers that drive every decision: contribution margin and the exact sales level where you stop losing money.

3 lessons
Contribution Margin: The Number That Funds EverythingContent · 45 min
LMS Access
Calculating Break-Even in Units and DollarsContent · 50 min
LMS Access
Target-Profit Pricing and Margin of SafetyContent · 45 min
LMS Access
Module 3

Module 3: Pricing Strategies That Protect Margin

Choose deliberately among cost-plus, value-based, and competitive pricing, and combine them with psychological tactics that lift the price you can charge.

3 lessons
Cost-Plus Pricing and the Markup vs. Margin TrapContent · 45 min
LMS Access
Value-Based and Competitive PricingContent · 50 min
LMS Access
Psychological Pricing and Tiered OffersContent · 45 min
LMS Access
Module 4

Module 4: Modeling, Sensitivity, and Putting It to Work

Build a live spreadsheet model, stress-test it against changing costs and prices, and turn the analysis into pricing decisions you act on.

3 lessons
Building a Live Break-Even Model in a SpreadsheetContent · 50 min
LMS Access
Sensitivity Analysis: Finding Your Highest-Leverage LeverContent · 50 min
LMS Access
Turning Analysis into Pricing DecisionsContent · 45 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

break-even analysispricing strategycontribution marginfixed and variable costscost-plus pricingvalue-based pricingsensitivity analysissmall business finance