StretchLearn Course

Build a startup brand you could launch on Monday

From a one-page brief and a name check to a logo, a scalable identity, and a founder pitch

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the craft of standing up a startup brand fast, cheaply, and well enough to launch and scale. You will write a one-page brand brief that captures positioning, audience and personality before any visuals; run a name through a real availability gauntlet (USPTO TESS, domain and handle checks, the .com question); build a logo from an intentional typeface and a small colour system; assemble a minimum viable identity with a 60-30-10 palette, a modular type scale, and a handful of reusable components; and finish by pricing the work in honest tiers and presenting the strategy to founders in a short deck that earns a yes. Every lesson names real tools, real numbers and real trade-offs, so you leave with a brand you could ship Monday, not a moodboard.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Write a one-page brand brief covering positioning, audience, personality and the competitive frame

Run a startup name through trademark, domain and handle checks and judge real availability

Translate a brand brief into a typeface and colour direction, then a working logo and lockups

Assemble a minimum viable identity: a 60-30-10 palette, a modular type scale, and reusable components

Price early-stage branding in honest tiers and choose where a small budget is worth spending

Present brand strategy to founders in a short deck that ties every visual choice back to the brief

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Strategy Before Visuals

Why a startup brand starts with positioning, not a logo, and how to capture it in a one-page brief that drives every later decision.

3 lessons

What a Startup Brand Actually IsContent · 45 min

Preview Enabled

The One-Page Brand BriefContent · 45 min

LMS Access

Reading the Competitive LandscapeContent · 45 min

LMS Access

Module 2

Module 2: Naming and the Verbal Brand

Generating a startup name, checking it for trademark, domain and handle availability, and pairing it with a tagline and a basic voice.

3 lessons

Generating and Stress-Testing NamesContent · 45 min

LMS Access

The Availability GauntletContent · 45 min

LMS Access

Tagline, Voice and the Verbal KitContent · 45 min

LMS Access

Module 3

Module 3: The Minimum Viable Visual Identity

Turning the brief into a working visual system on a budget: type and colour direction, a logo and lockups, and a small set of reusable components.

3 lessons

Type and Colour DirectionContent · 45 min

LMS Access

Designing the Logo and LockupsContent · 45 min

LMS Access

Components and the MVP Brand KitContent · 45 min

LMS Access

Module 4

Module 4: Pricing, Presenting and Handover

Pricing early-stage branding honestly, presenting the strategy to founders so it earns a yes, and handing over a kit the startup can run and scale.

3 lessons

Scoping and Pricing the WorkContent · 45 min

LMS Access

Presenting Strategy to FoundersContent · 45 min

LMS Access

Handover and Brand on a Budget Over TimeContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

startup brandingbrand strategyminimum viable brandnaminglogo designvisual identitybrand brieffounder pitch