StretchLearn Course

Tell a brand story your customer sees themselves in

StoryBrand, the Hero's Journey, and the Golden Circle, turned into a homepage, an email, and a pitch that land

Beginner9 hr 30 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most brands talk about themselves and lose the customer in the noise. This course gives you the exact narrative frameworks the best brands use, including Donald Miller's StoryBrand SB7, the Hero's Journey, the Golden Circle, and the StoryBrand BrandScript, with named tools and real before-and-after examples. You will finish with a one-page BrandScript, a story-driven homepage wireframe, a founder origin story, and a story bank you can reuse for years.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Position the customer as the hero and your brand as the guide using the StoryBrand SB7 framework

Write a complete one-page BrandScript covering character, problem, guide, plan, call to action, and stakes

Adapt the Hero's Journey and Pixar Story Spine into short, repeatable brand stories

Articulate your Why, How, and What with Simon Sinek's Golden Circle so the message starts with purpose

Rewrite a homepage, an email, and a sales deck so the customer sees themselves in the story

Build a sourced story bank of origin, customer, and founder stories you can deploy on demand

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Why Story Beats Information

Understand what a brand story really is, why narrative outperforms facts in memory and decision-making, and the core principle that the customer, not the brand, is the hero.

3 lessons

What a Brand Story Actually IsContent · 45 min

Preview Enabled

The Science of Why Stories StickContent · 45 min

LMS Access

The Customer Is the HeroContent · 45 min

LMS Access

Module 2

Module 2: The StoryBrand SB7 Framework

Learn and apply all seven parts of Donald Miller's StoryBrand framework, the most widely used model for clarifying a brand message, and assemble them into a one-page BrandScript.

3 lessons

Character and ProblemContent · 50 min

LMS Access

Guide, Plan, and Call to ActionContent · 50 min

LMS Access

Stakes, Success, and Your BrandScriptContent · 50 min

LMS Access

Module 3

Module 3: Classic Narrative Frameworks for Brands

Go beyond SB7 with the Hero's Journey, the Pixar Story Spine, Freytag's Pyramid, and Simon Sinek's Golden Circle, and learn when each one is the right tool.

3 lessons

The Hero's Journey, Trimmed for BrandsContent · 45 min

LMS Access

The Pixar Story Spine and Freytag's PyramidContent · 45 min

LMS Access

The Golden Circle: Start With WhyContent · 45 min

LMS Access

Module 4

Module 4: Deploying Your Story Across Channels

Turn your BrandScript and frameworks into a story-driven homepage, email sequence, sales deck, and founder origin story, then build a reusable story bank and measure what works.

3 lessons

The Story-Driven Homepage and EmailContent · 50 min

LMS Access

Founder Origin Stories and the Sales DeckContent · 50 min

LMS Access

Building a Story Bank and Measuring ImpactContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

brand storytellingStoryBrandbrand narrativeGolden CircleHero's JourneymessagingpositioningBrandScript