StretchLearn Course

Write brand guidelines a team will actually follow

Logo rules, a colour and type system, voice, and a PDF plus a live guide

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the craft of turning a finished brand identity into a guidelines document people will actually use. You will plan the right scope for the project, write the logo construction page with clear space measured in X-height units and minimum sizes in pixels and millimetres, build a colour system with primary, secondary and neutral roles specified across HEX, RGB, CMYK and Pantone with AA contrast pairs, set a modular type scale, and direct imagery, iconography, voice and tone. You will finish by assembling and exporting a PDF and publishing a live Figma or Notion guide, plus a one-page brand-at-a-glance summary, so the brand stays consistent long after handoff.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Scope a brand guidelines project and choose the right depth, from a one-page mini guide to a full manual

Write a logo system page with primary, secondary and mono lockups, clear space, and minimum sizes

Specify a colour system in HEX, RGB, CMYK and Pantone with roles and WCAG AA contrast pairs

Build a modular typographic scale with weights, sizes, line height and real usage examples

Direct imagery, iconography and a do and do not section that prevents the brand being misused

Assemble and export a PDF and publish a live, maintained Figma or Notion guide plus a one-page summary

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Brand Guidelines Are For

Why guidelines exist, what separates them from a logo file, and how to scope the right depth and structure before you build a single page.

3 lessons

Guidelines Versus a Logo and a BrandContent · 45 min

Preview Enabled

Scoping the Right DepthContent · 45 min

LMS Access

Document Structure and NavigationContent · 45 min

LMS Access

Module 2

Module 2: The Logo System

Documenting the logo so it is used correctly: construction and clear space, minimum sizes and variations, and an explicit do and do not page.

3 lessons

Logo Construction and Clear SpaceContent · 45 min

LMS Access

Variations, Minimum Sizes, and BackgroundsContent · 45 min

LMS Access

The Do and Do Not PageContent · 45 min

LMS Access

Module 3

Module 3: Colour and Typography Systems

The two systems people copy from most: a colour palette with exact values, roles and contrast, and a typographic scale with weights, sizes and real usage.

3 lessons

Building the Colour SystemContent · 45 min

LMS Access

Colour Roles, Pairings, and AccessibilityContent · 45 min

LMS Access

The Typographic ScaleContent · 45 min

LMS Access

Module 4

Module 4: Imagery, Voice, and Delivery

Directing photography, iconography and brand voice, then assembling the document and shipping both a PDF and a live Figma or Notion guide.

3 lessons

Imagery and Iconography DirectionContent · 45 min

LMS Access

Brand Voice and ToneContent · 45 min

LMS Access

Assembling, Exporting, and the Live GuideContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

brand guidelinesbrand identitylogo usage rulescolour systemtypography scalebrand voicedesign systemsfigma brand guide