StretchLearn Course
From your first OTA listing to a RevPAR you can grow on purpose, with the distribution, pricing, and housekeeping systems professional hoteliers use.
Course Overview
This course turns a small lodging property from an expensive hobby into a managed business. You will calculate occupancy, ADR, and RevPAR, set rates by season and lead time, balance OTA reach against 15 to 18 percent commission, and build the direct-booking engine that protects your profit. Worked examples use real per-room numbers so you can apply every framework to your own property, from a four-room B&B to a twenty-room boutique hotel.
Learning Outcomes
Calculate occupancy, ADR, and RevPAR and use them to make pricing and investment decisions
Distribute inventory across Booking.com, Expedia, and Airbnb while controlling commission and rate parity through a channel manager
Build a direct-booking engine with a commission-free booking widget, Google Hotel Ads, and a guest email list
Design housekeeping and turnover systems with par stocks, room-status workflows, and inspection checklists
Set seasonal and dynamic rates using lead time, length of stay, and competitor benchmarking
Deliver a guest experience that earns a 9-plus review score and converts past guests into repeat and referral bookings
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Learn the metrics, concept, and cost structure that determine whether a B&B or boutique hotel makes money, so every later decision is grounded in numbers.
Reach guests through online travel agencies without surrendering your margin, using a channel manager to control commission, parity, and inventory.
Price dynamically by season, lead time, and demand, then build the direct-booking engine that captures guests at zero commission.
Run the daily operation with housekeeping systems, deliver a review-winning guest experience, and use reviews and KPIs to improve relentlessly.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.