StretchLearn Course

Get more organic installs from the App Store and Google Play

ASO keyword research, title and subtitle strategy, screenshots that convert, a ratings engine, and disciplined A/B testing — for beginners.

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Beginner9 hr 45 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Roughly 65 to 70 percent of App Store downloads come from search, and the average store listing converts only a single-digit share of the people who see it, so small ASO gains compound into large install numbers. This course teaches the exact App Store Connect and Google Play Console decisions that lift both your keyword rankings and your conversion rate: keyword research with real volume and difficulty data, the 30-character title and subtitle game on iOS versus the indexed long description on Android, screenshot and video creative that sells, a ratings and reviews engine, and disciplined A/B testing with Product Page Optimization and Google Play store listing experiments. You will leave able to audit a listing, ship a metadata and creative plan, and measure lift you can defend.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Explain how App Store and Google Play search rank apps and where the two algorithms differ

Run ASO keyword research using volume, difficulty, and chance-to-rank data from tools like AppTweak, Sensor Tower, and MobileAction

Write a title, subtitle or short description, and keyword field or long description that maximize indexed keyword coverage

Design a screenshot and app preview set that lifts conversion rate using a clear value-proposition hierarchy

Build a ratings and reviews engine using in-app prompts, the right timing, and structured review responses

Plan and read a creative A/B test using Apple Product Page Optimization and Google Play store listing experiments

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How App Store Search Actually Ranks

Understand what ASO is, how the App Store and Google Play decide rankings, and the two levers — visibility and conversion — that everything else serves.

3 lessons

What ASO Is and Why Most Installs Are OrganicContent · 45 min

Preview Enabled

The App Store and Google Play Ranking AlgorithmsContent · 50 min

LMS Access

Auditing Your App Against the CompetitionContent · 45 min

LMS Access

Module 2

Module 2: ASO Keyword Research

Find the terms your app can realistically rank for using volume, difficulty, and relevance, then turn them into a prioritized target list.

3 lessons

Building Your Keyword UniverseContent · 50 min

LMS Access

Reading Volume, Difficulty, and RelevanceContent · 50 min

LMS Access

From Keyword List to Metadata PlanContent · 45 min

LMS Access

Module 3

Module 3: Metadata and Creative That Convert

Write the title, subtitle, and description for ranking and clarity, then design icon, screenshots, and preview video that turn impressions into installs.

3 lessons

Writing the Title, Subtitle, and DescriptionContent · 50 min

LMS Access

Icon, Screenshots, and App Preview VideoContent · 55 min

LMS Access

Localization and Cultural AdaptationContent · 45 min

LMS Access

Module 4

Module 4: Ratings, Testing, and Iteration

Build a ratings and reviews engine, run real store A/B tests, and turn ASO into an ongoing measured loop.

3 lessons

Building a Ratings and Reviews EngineContent · 50 min

LMS Access

A/B Testing Your Store ListingContent · 55 min

LMS Access

The ASO Iteration Loop and MeasurementContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

ASO keyword researchApp Store ConnectGoogle Play Consoleapp screenshotstitle and subtitleratings and reviewsconversion rate optimizationA/B testing