StretchLearn Course

Turn your most loyal fans into a word-of-mouth engine

The advocate-finding signals, tier structures, activation sequences, and honest metrics that separate a real ambassador program from a dead member list

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most brands stand up an ambassador program, hand out a discount code to a few hundred fans, and then wonder why nothing happens. This course teaches the operator's craft: how to identify the customers who already advocate, how to structure tiers and incentives that pull non-monetary as well as monetary levers, how to recruit and onboard so members actually post in the first 14 days, and how to track reach, EMV, and referral revenue without fooling yourself. You will leave able to launch a program on a real platform, write tier and reward rules tied to the behaviours you want, run a 30-day activation sequence, and read the metrics that separate a living community of advocates from a dead member list.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Distinguish ambassadors, advocates, affiliates, and influencers, and choose the right model for your brand and budget

Identify your existing advocates using NPS, repeat-purchase, and engagement signals before you recruit a single new person

Design a tiered program structure with rewards that combine monetary, access, status, and product incentives

Recruit, vet, and onboard ambassadors so a majority post or refer within their first 30 days

Track program performance using reach, engagement rate, EMV, referral revenue, and a member activation rate

Run the program compliantly with FTC disclosure rules and a clear, fair ambassador agreement

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Advocacy Is and Why It Works

Build an accurate mental model of advocacy — the difference between ambassadors, advocates, affiliates, and influencers, the psychology of why recommendations work, and the honest economics of a word-of-mouth program.

3 lessons

Advocates, Ambassadors, Affiliates, and InfluencersContent · 45 min

Preview Enabled

The Psychology and Evidence Behind Word of MouthContent · 45 min

LMS Access

The Honest Economics of AdvocacyContent · 45 min

LMS Access

Module 2

Module 2: Designing the Program: Tiers, Rewards, and Structure

Turn a vague idea into a concrete program — who can join, how members rise through tiers, what they earn at each level, and the rules that keep it fair, motivating, and compliant.

3 lessons

Goals, Structure, and the Right PlatformContent · 45 min

LMS Access

Tiers, Levels, and the Reward MixContent · 45 min

LMS Access

Rules, Expectations, and ComplianceContent · 45 min

LMS Access

Module 3

Module 3: Finding, Recruiting, and Onboarding Advocates

Find the people who already advocate, recruit them well, vet for fit, and onboard so members actually become active in their first month.

3 lessons

Identifying Your Existing AdvocatesContent · 45 min

LMS Access

Recruiting and Vetting MembersContent · 45 min

LMS Access

Onboarding and the First 30 DaysContent · 45 min

LMS Access

Module 4

Module 4: Running, Measuring, and Scaling the Program

Keep the community alive with challenges and recognition, track the metrics that matter honestly, retain and grow your best members, and scale on what works.

3 lessons

Keeping the Community AliveContent · 45 min

LMS Access

Measuring What MattersContent · 45 min

LMS Access

Retaining, Rewarding, and ScalingContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

ambassador programsbrand advocacyword of mouth marketingcommunity marketingcustomer advocacyinfluencer marketingreferral marketingbrand loyalty