StretchLearn Course

Launch an Amazon product that actually makes money, not just sales.

A start-to-finish system for researching, sourcing, listing, and advertising a profitable private-label product on Amazon FBA.

Preview Curriculum Back to Catalog

Beginner9 hr 45 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course takes a complete beginner from zero to a launched Amazon FBA private-label product using real tools, real fee math, and worked examples. You learn to read Keepa and Helium 10 data, calculate landed cost and the true FBA fee stack, write a listing that ranks and converts, and run Sponsored Products campaigns that buy ranking without burning cash. Every lesson uses named tools, current fee structures, and numbers you can plug into your own product.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Validate a product idea against demand, competition, and margin using Helium 10 and Keepa data

Calculate true landed cost and the full FBA fee stack to project net profit per unit

Source and vet a supplier on Alibaba and negotiate a defensible first purchase order

Write a keyword-driven listing with title, bullets, A+ content, and main image that converts

Launch and structure Sponsored Products campaigns that buy ranking at a controlled ACOS

Manage inventory, reviews, and account health to protect long-term profitability

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Amazon FBA Actually Works and How to Find a Product

What FBA is, how the business model and fees work, and how to find a product that has real demand, beatable competition, and room for margin.

3 lessons

The FBA Model: What You Are Actually Buying IntoContent · 45 min

Preview Enabled

Reading Demand and Competition with Real DataContent · 50 min

LMS Access

Picking a Product: The Beginner Selection CriteriaContent · 45 min

LMS Access

Module 2

Module 2: The Numbers: Fees, Landed Cost, and Profit

The full FBA fee stack, how to calculate true landed cost from a supplier, and how to build a unit-economics model that proves a product makes money before you buy it.

3 lessons

The Full FBA Fee Stack, DecodedContent · 50 min

LMS Access

Landed Cost: What the Product Really Costs YouContent · 45 min

LMS Access

Building the Unit-Economics ModelContent · 50 min

LMS Access

Module 3

Module 3: Sourcing, Listing, and a Converting Product Page

Find and vet a supplier, place a defensible first order, and build a keyword-optimized listing that ranks and converts traffic into sales.

3 lessons

Finding and Vetting a SupplierContent · 50 min

LMS Access

Keyword Research and Listing ArchitectureContent · 50 min

LMS Access

Images, Pricing, and ConversionContent · 45 min

LMS Access

Module 4

Module 4: Launch, PPC, and Defending Your Profit

Launch the product to build ranking, structure Sponsored Products campaigns at a controlled ACOS, generate honest reviews, and run the inventory and account-health routines that protect long-term profit.

3 lessons

The Launch: Buying Ranking in the First 30 DaysContent · 50 min

LMS Access

Sponsored Products PPC: Structure and ACOSContent · 55 min

LMS Access

Reviews, Inventory, and Account HealthContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

amazon fbaprivate labelproduct researchhelium 10amazon ppcalibaba sourcinglisting optimizationecommerce unit economics