StretchLearn Course

Launch an Amazon FBA product without the expensive guesswork

Validate a real product against hard numbers, set up your seller account, source from a vetted supplier, and let Amazon store and ship every order

Preview Curriculum Back to Catalog

Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most people who try Amazon FBA fail because they pick a product on a hunch, ignore the fees, and discover too late that there is no margin left. This course replaces guessing with a repeatable system: you learn how the FBA model and its fees really work, how to screen products against hard criteria using tools such as Jungle Scout and Helium 10, how to find and vet a supplier on Alibaba, and how to set up Seller Central and a first shipment correctly. You finish able to calculate landed cost and true profit per unit, avoid the gated categories and IP traps that get accounts suspended, and create a working shipment plan so Amazon handles storage, picking, packing, and shipping for you.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Explain how the Amazon FBA model works and which fees apply to every unit you sell

Screen product ideas against hard demand, competition, and margin criteria before spending money

Calculate landed cost and true profit per unit using referral fees, FBA fees, and shipping

Open and configure a Professional Amazon seller account and avoid early account-health mistakes

Find, contact, and vet a supplier on Alibaba and order a sample before committing to a bulk run

Create a correct FBA shipment plan with labeling, packing, and prep so inventory arrives sellable

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Amazon FBA Actually Works

Understand what FBA does for you, the difference between FBA and FBM, and every fee that comes out of each sale so you can judge any product honestly before you spend a dollar.

3 lessons

FBA vs FBM and What Amazon Does for YouContent · 45 min

Preview Enabled

Every Fee That Comes Out of a SaleContent · 50 min

LMS Access

Choosing Your Business Model: Private LabelContent · 40 min

LMS Access

Module 2

Module 2: Finding a Product That Actually Sells

Replace gut feeling with a screening system: define hard criteria, use research tools to read real demand and competition, validate the numbers, and avoid the categories and traps that sink beginners.

3 lessons

Hard Criteria for a Good First ProductContent · 50 min

LMS Access

Using Research Tools to Read DemandContent · 55 min

LMS Access

Validating Margin and Avoiding TrapsContent · 50 min

LMS Access

Module 3

Module 3: Setting Up Your Seller Account

Open the right account type, register your brand, create a correct listing with strong photos and keywords, and protect your account health so you stay in good standing from day one.

3 lessons

Opening a Professional Seller AccountContent · 45 min

LMS Access

Brand Registry, GTINs, and Creating the ListingContent · 50 min

LMS Access

Account Health and Staying CompliantContent · 40 min

LMS Access

Module 4

Module 4: Sourcing and Your First Shipment

Find and vet a supplier, order and judge samples, negotiate a first production run, and create a correct FBA shipment plan so your inventory arrives sellable and your launch begins.

3 lessons

Finding and Vetting a SupplierContent · 55 min

LMS Access

Samples, Pricing, and Your First OrderContent · 50 min

LMS Access

Creating Your FBA Shipment PlanContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

amazon fbaprivate labelproduct researchseller centralproduct sourcingalibaba sourcingfba feesecommerce business