StretchLearn Course

Launch a Profitable Private-Label Product on Amazon

The product research, sourcing, listing, PPC, and unit-economics systems behind a real Amazon FBA brand.

Beginner10 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course takes a complete beginner from a blank Seller Central account to a launched, profitable private-label product on Amazon. You will work through product research using Helium 10 and Jungle Scout, supplier sourcing on Alibaba with sea and air freight math, A+ Content and main-image strategy, an Amazon PPC system built on exact, phrase, and broad campaigns, and the full landed-cost and contribution-margin model that separates winners from money-losers. Every module is built on real tools, named vendors, and the actual numbers a seller needs to make confident decisions.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Validate a private-label product using demand, competition, and margin criteria with Helium 10 and Jungle Scout data

Calculate true landed cost and unit economics including COGS, freight, duty, and all Amazon fees

Source and negotiate with overseas suppliers on Alibaba and arrange freight and quality inspection

Build a high-converting listing with an optimized title, bullets, images, and A+ Content

Design and manage an Amazon PPC structure across exact, phrase, broad, and Auto campaigns to hit a target ACoS

Plan inventory, manage cash flow, and scale a launched product into a defensible brand

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Amazon FBA Private Label Actually Works

Understand the FBA business model, the private-label approach versus the alternatives, and the unit economics that decide whether a product makes money.

3 lessons

The FBA Model and the Private-Label PathContent · 45 min

Preview Enabled

Unit Economics: The Numbers That Decide EverythingContent · 50 min

LMS Access

Setting Up Seller Central the Right WayContent · 40 min

LMS Access

Module 2

Module 2: Product Research and Validation

Find a product with real demand, beatable competition, and room for margin using Helium 10, Jungle Scout, and a disciplined scoring process.

3 lessons

The Demand, Competition, and Margin FiltersContent · 50 min

LMS Access

Using Helium 10 and Jungle Scout to Find ProductsContent · 55 min

LMS Access

Scoring and Choosing Your First ProductContent · 40 min

LMS Access

Module 3

Module 3: Sourcing, Branding, and the Listing

Find and vet overseas suppliers, manage freight and inspection, build your brand, and create a listing that converts the traffic you will pay to win.

3 lessons

Sourcing and Negotiating on AlibabaContent · 55 min

LMS Access

Freight, Landed Cost, and Getting Goods to AmazonContent · 50 min

LMS Access

Branding and Building a Listing That ConvertsContent · 55 min

LMS Access

Module 4

Module 4: Launch, PPC, and Scaling the Business

Launch the product, build an Amazon PPC system that hits your target ACoS, manage reviews and inventory, and scale into a real brand.

3 lessons

Launching to Rank and Earn First ReviewsContent · 50 min

LMS Access

Building an Amazon PPC SystemContent · 60 min

LMS Access

Inventory, Cash Flow, and Scaling Into a BrandContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Amazon FBAprivate labelecommerceproduct researchAmazon PPCAlibaba sourcingunit economicsonline business