StretchLearn Course

Turn Amazon ad spend into rank and profit, not wasted clicks

Sponsored Products, Sponsored Brands, and Sponsored Display from the ground up — auction mechanics, ACOS control, keyword harvesting, and campaign architecture for beginners.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Amazon Advertising is now a $50-billion-plus business, and on Amazon the ad auction is where most product discovery happens before the organic page-one rank follows. This course teaches the three Sponsored Ad types from scratch: how the second-price auction works, how to structure single-keyword and research campaigns, how to harvest converting search terms from your reports, and how to hold ACOS and TACOS at a target that funds profit instead of eroding it. You will leave able to build a launch-to-scale campaign architecture, read the Search Term and Advertised Product reports, set bids deliberately, and understand where Sponsored Display and Amazon DSP fit.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Explain how Amazon's second-price ad auction, placements, and relevance scoring decide which ad wins and what it costs

Launch Sponsored Products campaigns using automatic, broad, phrase, and exact match plus product targeting

Calculate and manage ACOS, TACOS, break-even ACOS, and target ACOS against real margin numbers

Harvest converting search terms from the Search Term Report and graduate them into exact-match campaigns

Build a launch-to-scale campaign architecture that separates research, performance, brand-defense, and competitor targeting

Describe how Sponsored Brands, Sponsored Display, and Amazon DSP extend reach beyond Sponsored Products

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Amazon Sponsored Ads Actually Work

Before spending a dollar, understand the three ad types, where they appear, and how the auction decides which ad shows and what each click costs.

3 lessons

The Three Sponsored Ad Types and Where They AppearContent · 45 min

Preview Enabled

The Auction, Placements, and Cost Per ClickContent · 45 min

LMS Access

Account Setup, Eligibility, and the Reports That MatterContent · 45 min

LMS Access

Module 2

Module 2: ACOS, TACOS, and the Profit Math

Learn the metrics that decide whether your advertising builds the business or quietly drains it, and how to set a target you can defend.

3 lessons

ACOS, ROAS, and Break-EvenContent · 45 min

LMS Access

TACOS and the Whole-Business ViewContent · 45 min

LMS Access

Setting Bids and Budgets to Your TargetContent · 45 min

LMS Access

Module 3

Module 3: Campaign Architecture and Keyword Harvesting

Build a campaign structure that separates discovery from performance, and run the harvesting loop that turns search-term data into profitable exact-match campaigns.

3 lessons

Match Types and Targeting OptionsContent · 45 min

LMS Access

The Search-Term Harvesting LoopContent · 45 min

LMS Access

A Launch-to-Scale Campaign StructureContent · 45 min

LMS Access

Module 4

Module 4: Sponsored Brands, Sponsored Display, and DSP

Extend beyond Sponsored Products into brand-level ads, retargeting, and Amazon's programmatic display platform, and build the routine that keeps it all profitable.

3 lessons

Sponsored Brands and the Brand StoreContent · 45 min

LMS Access

Sponsored Display and Amazon DSP BasicsContent · 45 min

LMS Access

The Weekly Optimization Routine and Common PitfallsContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Amazon PPCSponsored ProductsSponsored BrandsSponsored DisplayACOSkeyword harvestingcampaign architectureAmazon DSP