StretchLearn Course

Run your whole social media operation with AI

A connected ChatGPT, Buffer, and Lately workflow to plan, write, schedule, and repurpose content — with engagement analysis and worked examples you can use today.

Preview Curriculum Back to Catalog

Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course teaches you to operate ChatGPT, Buffer (with its AI Assistant), and Lately as a connected social media stack rather than scattered novelties. You will build a reusable brand voice and persona, generate platform-native posts for Instagram, LinkedIn, TikTok, and X, schedule them with optimal-time tools, and turn one long asset into a month of content with Lately and Opus Clip. Every lesson ends with a copy-paste prompt and a worked example, and the final module covers reading analytics and running the whole system in under five hours a week.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a reusable brand voice spec and audience persona you paste into every AI prompt for on-brand, non-generic posts

Generate platform-native captions for Instagram, LinkedIn, TikTok, and X that respect each platform's length and hook conventions

Plan a 30-day content calendar from 3 to 5 content pillars using ChatGPT and schedule it in Buffer with best-time posting

Repurpose one blog, webinar, or video into dozens of posts using Lately and Opus Clip with proper review

Write and triage comment and DM replies with AI while keeping a human voice and an escalation rule

Read engagement, reach, and saves data to decide what to post more of, and run the whole system in a 5-hour weekly cadence

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Setting Up Your AI Social Media Stack

Choose the right tools, understand what each does well, and build the brand voice and persona assets every later lesson reuses.

3 lessons

The AI Social Stack: What Each Tool Actually DoesContent · 45 min

Preview Enabled

Building Your Brand Voice File and PersonaContent · 50 min

LMS Access

Content Pillars and an Idea EngineContent · 45 min

LMS Access

Module 2

Module 2: Writing Platform-Native Content with AI

Turn ideas into captions, hooks, and scripts that fit the norms of each platform, then polish them with Buffer's AI Assistant.

3 lessons

Captions for Instagram, LinkedIn, X, and TikTokContent · 45 min

LMS Access

Hooks, Reel Scripts, and CarouselsContent · 50 min

LMS Access

Polishing in Buffer's AI AssistantContent · 45 min

LMS Access

Module 3

Module 3: Scheduling and Repurposing at Scale

Assemble a month of content, schedule it at the best times in Buffer, and multiply one long asset into dozens of posts with Lately.

3 lessons

Building and Scheduling a 30-Day Calendar in BufferContent · 50 min

LMS Access

Repurposing One Asset into Many with LatelyContent · 50 min

LMS Access

Turning Long Video into Short ClipsContent · 45 min

LMS Access

Module 4

Module 4: Engagement, Analytics, and a Weekly System

Use AI to reply to your community, read the data that tells you what to post more of, and run the whole operation in five hours a week.

3 lessons

AI-Assisted Community ManagementContent · 45 min

LMS Access

Reading Analytics and Improving with AIContent · 50 min

LMS Access

Your 5-Hour-a-Week AI WorkflowContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

AI social mediaChatGPTBufferLatelycontent calendarsocial media schedulingcontent repurposingengagement analytics