StretchLearn Course
A practical, framework-driven course on Meta, Google, and TikTok advertising — from campaign structure to profitable scaling.
Course Overview
This intermediate course gives you a systematic approach to running paid ads that actually convert — not just spend budget. You will learn the mechanics of campaign architecture, how to build audiences that match your funnel stage, and how to use creative testing frameworks to find winning ads before scaling spend. By the end, you will be able to read ROAS and CPA data and make confident decisions about where to cut, hold, and push.
Learning Outcomes
Build a full-funnel campaign structure across Meta, Google, and TikTok that maps spend to buyer intent
Create and segment audiences using interest, lookalike, and intent-based targeting strategies
Run structured A/B creative tests and use the results to identify and scale winning ads
Calculate ROAS, CPA, and blended efficiency metrics to evaluate campaign profitability
Apply platform-specific bidding strategies to control cost and volume at each funnel stage
Diagnose underperforming campaigns and apply a systematic optimization checklist
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Understand how paid ad platforms are structured and how to align your campaigns to each stage of the buyer journey. This module establishes the strategic foundation before you spend a dollar.
Build the targeting layers that put your ads in front of people who are actually likely to convert. This module covers interest, lookalike, custom, and intent-based audiences across all three platforms.
Build ad creative that stops the scroll and moves people to act, using a structured testing framework to find winners before scaling spend. Covers copy, video, image, and offer construction.
Take control of the financial mechanics of your campaigns — bid strategies, budget allocation, ROAS and CPA targets, and the systematic optimization process that separates profitable accounts from money pits.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.