StretchLearn Course

Design ads people actually stop for

From one master concept to a full, platform-ready size set

Beginner9 hr 35 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the visual craft of performance ad creative: hierarchy that earns attention in a fast-scrolling feed, the copy-to-design balance that drives clicks, and the production discipline that turns one master concept into a full size set. You will work in the real specs of Meta, Google Display, and LinkedIn, and leave with a repeatable system for shipping ad sets that survive platform review and perform.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a master ad concept and adapt it into a full multi-size set without redesigning each piece

Apply visual hierarchy and contrast so an ad reads its message within a one-second feed glance

Balance copy and design using the 20-percent text rule and headline-to-image weighting

Produce correctly spec'd static and animated formats for Meta, Google Display, and LinkedIn

Set up a testable creative matrix that isolates hook, visual, and offer for clean A/B reads

Export and package deliverables that pass platform review and hand off cleanly to a media buyer

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Ad Creative Actually Works

The economics and attention rules that separate ad creative from other design work, and why the creative is the biggest lever on campaign performance.

3 lessons

Why Creative Is the Lever, Not the TargetingContent · 45 min

Preview Enabled

The Attention Economics of the FeedContent · 45 min

LMS Access

Mapping the Platforms and Their Native BehaviourContent · 50 min

LMS Access

Module 2

Module 2: Visual Hierarchy for Attention

The compositional craft that makes an ad readable in a glance: focal point, contrast, eye path, and the disciplined use of type and colour.

3 lessons

Building a Focal Point That Stops the ScrollContent · 50 min

LMS Access

Contrast, Colour, and Legibility in a Busy FeedContent · 45 min

LMS Access

Directing the Eye Path: Z, F, and the Hook-to-CTA FlowContent · 45 min

LMS Access

Module 3

Module 3: Copy and Design Working Together

Treating words as a design material: writing hooks that earn the stop, balancing copy weight against the image, and respecting platform text rules.

3 lessons

Writing the Hook: The Job of the First Three WordsContent · 50 min

LMS Access

The Copy-to-Design Balance and the 20-Percent RuleContent · 45 min

LMS Access

Calls to Action and Platform ComplianceContent · 45 min

LMS Access

Module 4

Module 4: Master Files, Multi-Size Adaptation, and Animation

The production system: building one master concept, adapting it efficiently to every required size and format, adding motion where it helps, and exporting clean deliverables.

3 lessons

Building the Master and Adapting to Every SizeContent · 55 min

LMS Access

Adding Motion: Animated Formats That Help, Not DistractContent · 50 min

LMS Access

Testing, Exporting, and Handing OffContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

ad creativeperformance designMeta adsGoogle DisplayLinkedIn adsvisual hierarchymulti-size adaptationanimated ads