StretchLearn Course
Conditional automations, lead scoring, a real CRM pipeline, and behaviour-triggered nurture, built the way the pros build them.
Course Overview
Most people use ActiveCampaign as an expensive newsletter tool and never touch what makes it different. This course teaches the automation builder, contact and deal scoring, the built-in CRM, site and event tracking, and deal-stage nurture in the order you would actually build them. You leave with a live system you can run, measure, and hand to a team.
Learning Outcomes
Build multi-branch automations using If/Else, Wait-until, Split, and Goal actions
Design contact and deal lead-scoring rules that move sales-ready leads to the front of the queue
Configure a CRM pipeline with deal stages, automations, and win-probability tracking
Install site tracking and event tracking to trigger automations from on-site behaviour
Map deal-stage-based nurture sequences that react to where a contact sits in the pipeline
Audit deliverability, tags, and automation health so the system stays trustworthy at scale
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Get fluent in the canvas that powers everything else: how automations start, how contacts flow through them, and how to branch on conditions instead of blasting everyone the same message.
Build contact and deal scores that quantify interest, then use those scores to trigger sales handoffs and segment your list by readiness instead of guesswork.
Set up ActiveCampaign's CRM as a working sales board: pipelines, stages, deal automations, owners, tasks, and win-probability tracking that mirrors how your team actually sells.
Connect on-site behaviour to your automations, fire workflows from custom events, and design nurture sequences that adapt to exactly where a contact sits in the pipeline.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.